Celebrate Jackpot Day with 111 Yen Draft Beer and More in Tokyo!
On November 11th, a special celebration known as Jackpot Day will take place across 19 venues operated by Jackpot Planning, a company based in Shimokitazawa, Tokyo, known for its vibrant atmosphere and diverse offerings including oyster bars and bistros. This event, which is officially recognized by the Memorial Day Association, features an incredible bargain: draft beer priced at just 111 yen (including tax). It's a one-day extravaganza filled with exciting activities, making it a highly anticipated event of the year.
Reservations are strongly encouraged due to the popularity of this event. The festivities will kick off during dinner time at each participating venue, ensuring that guests can enjoy not only the special price on draft beer but also a variety of entertainment options laid out for everyone to indulge in. As a significant milestone, starting from January 2026, the company will celebrate its 50th anniversary, declaring every 11th of the month as "Mini Jackpot Day" leading up to the grand anniversary on November 11, 2026.
The story of Jackpot Planning dates back to 1976 when the current CEO, Hiroshi Nakagawa, opened Bistro Jackpot, the first of its kind, in Tokyo's Shimokitazawa area. At just 26 years old, Nakagawa successfully launched his venture, driven by a passion for food and a desire to connect people with delicious, accessible French cuisine. Having studied in France, he aimed to emulate the casual and welcoming dining experiences he observed there, leading to the establishment of a bistro culture in Japan that became hugely popular.
With inspired concepts like an open kitchen that allowed patrons to see their meals being prepared, Bistro Jackpot quickly gained recognition, and notifications about the amazing dining experiences spread like wildfire, effectively making the restaurant a symbol of unexpected success – just like its name suggests!
Nakagawa’s commitment to authentic dining experiences continued with the opening of Pommes de Terre (now La Befana) in Shimokitazawa, which embraced traditional wood-fired cooking. The idea stemmed from a collaboration with an Italian chef, which propelled Nakagawa to journey through Italy and discover the rich flavors of Neapolitan pizza. The culinary delight inspired him to introduce these authentic recipes back to Shimokitazawa, earning La Befana a loyal following that continues even after 45 years.
Jackpot Planning went on to establish itself as a leader in the oyster dining scene in Japan, a trend that emerged swiftly, coinciding with the entrance of a new staff member who was a buyer knowledgeable about oysters and their health benefits. This pivotal moment ignited Nakagawa's interest in bringing nutritious and delicious oysters to the masses. By solidifying reliable sourcing channels for safe and tasty oysters, they were able to launch captivating oyster bars at a time when such establishments were becoming a social phenomenon, predominantly in urban dining culture.
With an emphasis on community and nurturing connections, Nakagawa has fostered an environment where frequent patrons and coworkers share in the joy of good food and friendships. At the flagship location, Miyazakuten, Nakagawa’s philosophy shines through: “A place where you can drink and eat- a local haven for all.” With this ideology, everyone, whether solo diners or large parties, is welcomed to experience the warm hospitality that has been cultivated over the years.
As Jackpot Planning approaches a remarkable 50 years, Nakagawa remains dedicated to ensuring ongoing success for both patrons and staff by continuously evolving and embracing new challenges. This year is particularly significant as the company ramps up excitement for its 49th anniversary, setting the stage for June 2024's grand 50th celebration.
Mark your calendars for November 11 and be a part of the exciting Jackpot Day events at various locations, including:
Experience the joy of community, delicious food, and great deals at Jackpot Day, and let’s look forward to an exciting future as they celebrate half a century of culinary adventures. Whether you're a long-time fan or a curious newcomer, this day promises something delicious for everyone.
Reservations are strongly encouraged due to the popularity of this event. The festivities will kick off during dinner time at each participating venue, ensuring that guests can enjoy not only the special price on draft beer but also a variety of entertainment options laid out for everyone to indulge in. As a significant milestone, starting from January 2026, the company will celebrate its 50th anniversary, declaring every 11th of the month as "Mini Jackpot Day" leading up to the grand anniversary on November 11, 2026.
The Birth of Jackpot Planning
The story of Jackpot Planning dates back to 1976 when the current CEO, Hiroshi Nakagawa, opened Bistro Jackpot, the first of its kind, in Tokyo's Shimokitazawa area. At just 26 years old, Nakagawa successfully launched his venture, driven by a passion for food and a desire to connect people with delicious, accessible French cuisine. Having studied in France, he aimed to emulate the casual and welcoming dining experiences he observed there, leading to the establishment of a bistro culture in Japan that became hugely popular.
With inspired concepts like an open kitchen that allowed patrons to see their meals being prepared, Bistro Jackpot quickly gained recognition, and notifications about the amazing dining experiences spread like wildfire, effectively making the restaurant a symbol of unexpected success – just like its name suggests!
The Rise of Italian Influence
Nakagawa’s commitment to authentic dining experiences continued with the opening of Pommes de Terre (now La Befana) in Shimokitazawa, which embraced traditional wood-fired cooking. The idea stemmed from a collaboration with an Italian chef, which propelled Nakagawa to journey through Italy and discover the rich flavors of Neapolitan pizza. The culinary delight inspired him to introduce these authentic recipes back to Shimokitazawa, earning La Befana a loyal following that continues even after 45 years.
Oyster Bar Boom
Jackpot Planning went on to establish itself as a leader in the oyster dining scene in Japan, a trend that emerged swiftly, coinciding with the entrance of a new staff member who was a buyer knowledgeable about oysters and their health benefits. This pivotal moment ignited Nakagawa's interest in bringing nutritious and delicious oysters to the masses. By solidifying reliable sourcing channels for safe and tasty oysters, they were able to launch captivating oyster bars at a time when such establishments were becoming a social phenomenon, predominantly in urban dining culture.
With an emphasis on community and nurturing connections, Nakagawa has fostered an environment where frequent patrons and coworkers share in the joy of good food and friendships. At the flagship location, Miyazakuten, Nakagawa’s philosophy shines through: “A place where you can drink and eat- a local haven for all.” With this ideology, everyone, whether solo diners or large parties, is welcomed to experience the warm hospitality that has been cultivated over the years.
Embracing a Future Full of Promise
As Jackpot Planning approaches a remarkable 50 years, Nakagawa remains dedicated to ensuring ongoing success for both patrons and staff by continuously evolving and embracing new challenges. This year is particularly significant as the company ramps up excitement for its 49th anniversary, setting the stage for June 2024's grand 50th celebration.
Join the Fun at Jackpot Day!
Mark your calendars for November 11 and be a part of the exciting Jackpot Day events at various locations, including:
- - Jackpot Shimokitazawa 050-3484-0550
- - Jackpot Shinagawa 050-3184-4550
- - Jackpot Marunouchi 050-3184-0540
- - Jackpot Shinjuku 050-3184-1686
- - La Befana Shimokitazawa 050-3184-1675
- - And many more!
Experience the joy of community, delicious food, and great deals at Jackpot Day, and let’s look forward to an exciting future as they celebrate half a century of culinary adventures. Whether you're a long-time fan or a curious newcomer, this day promises something delicious for everyone.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.