New Workshop in Ikebukuro: Create Your Own Plush Keychains at YASUMI LAB TOKYO

YASUMI LAB TOKYO: A Unique Plush Making Experience

On May 15, 2026, YASUMI LAB TOKYO will open its doors in the heart of Ikebukuro, offering a unique experience dedicated to creating custom plush keychains. Operated by YASUMI WORKS, a subsidiary of PIXTA Inc., this workshop will be the third location in Tokyo, following successful launches in Iidabashi and Shinjuku.

Workshop Overview

YASUMI LAB TOKYO is a hands-on workshop where participants can craft their very own plush keychains. Utilizing pre-prepared fabrics, attendees will sew their creations together using needles and threads, resulting in a one-of-a-kind plushie. Whether you are new to sewing or have some experience, the friendly staff at YASUMI LAB will guide you through the process, ensuring that everyone can create their own unique piece with confidence.

Workshop Process

Participants will enjoy a comprehensive experience that involves every step of plush keychain creation, allowing for a seamless crafting journey:
1. Sewing the Shape: Start by stitching along the pre-cut soft fabric shape.
2. Shaping and Turning: Once stitched, gently cut around and turn the fabric inside out, revealing the animal shape.
3. Stuffing It: Add the desired amount of fluffy stuffing, making your plush as cuddly as you want.
4. Finishing Touches: Finally, close up the opening neatly and feel free to add optional outfits or facial features for an extra touch of cuteness.

The workshop typically lasts between 1 to 1.5 hours, allowing participants to enjoy crafting at their own pace.

Pricing

The price for the plush keychain workshop is set at ¥4,900 (including tax), with additional options such as outfits and facial parts available for between ¥200 to ¥500 each, allowing for personalized enhancements.

Operating Hours

YASUMI LAB TOKYO will be open from 11:00 AM, and specific hours can be confirmed on their official reservation site.

Unique Features of YASUMI LAB TOKYO

- Beginner-Friendly Experience: The workshop is designed to be accessible even for sewing novices, with staff support throughout the process.
- Your New Companion: Once completed, your plush keychain can accompany you on daily adventures, whether attached to a bag or displayed in your home.
- Memorable Moments: The workshop promotes a fun atmosphere ideal for friends, couples, and families, creating memorable experiences and delightful photos to share on social media.

How to Participate

Reservations for workshops can be made through the official reservation site or via Instagram, but booking must occur at least 24 hours in advance.

Context Behind the Opening

In a world where online shopping has become the norm, the value of creating and owning something original is gaining renewed appreciation. The trend of loving and documenting plush companions through various activities, known as "nuikatsu" (plush activities), reflects a desire for personalized, handcrafted items. YASUMI LAB TOKYO focuses on these emerging needs, providing a creative outlet for people to spend time with friends and family, craft their own plush companions, and capture the moments through photographs that can be shared online.

Message from the CEO

Ayumi Nakahama, the CEO of YASUMI WORKS, emphasizes the importance of physically creating something by hand in today's digital era. She believes that engaging in the crafting experience builds personal stories and memories. By delivering small joys through the act of creation, YASUMI LAB aims to make each visitor's experience special, offering a little piece of happiness that customers can cherish daily.

Future Aspirations

YASUMI WORKS plans to expand beyond plush keychain workshops, introducing various hands-on experiences geared towards adult creativity and playfulness in metropolitan areas. By fostering a sense of community through playful interactions, YASUMI WORKS aims to create playful avenues in everyday life, hoping to infuse joy into society with each workshop.

About YASUMI WORKS

Founded in November 2022, YASUMI WORKS focuses on creating engaging experiences that spark joy, creativity, and curiosity among participants. Their commitment to connecting modern trends with hands-on creativity will pave the way for future workshops and stores targeting varied expressions of creativity and self-expression.