Scorpion Expands Its Pest Control and Lawn Care Services
In a significant move to strengthen its commitment to the pest control and lawn care industries, Scorpion has announced the acquisition of Coalmarch Marketing, a Raleigh, North Carolina-based digital marketing agency that specializes in these sectors. Founded in 2004, Coalmarch has built a formidable reputation over the years by helping businesses in pest management and lawn care grow through tailored marketing solutions.
This strategic acquisition allows Scorpion, a leading provider of digital marketing and technology solutions for local businesses, to deepen its involvement in these vital industries. Coalmarch's expertise, client relationships, and knowledgeable team will integrate into Scorpion’s offerings, providing existing Coalmarch clients with enhanced technological capabilities and resources.
A Merging of Two Strong Teams
According to Trey Pelz, Scorpion's General Manager of Pest, the acquisition is about two strong teams coming together for mutual growth. He emphasized the existing strengths of Coalmarch, noting their talented staff and the robust relationships they have cultivated within the industry. By merging into Scorpion, they can build upon their successes, drawing on advanced technological tools and improved data analytics to foster growth in the pest and lawn care market.
Pelz stated, “We don’t want to change what’s already working. We want to build on it and put more behind it.” This statement underlines Scorpion's approach to acquisitions, focusing on enhancing rather than overhauling successful systems and relationships.
Jeff Davis, CEO of Coalmarch, echoed Pelz's sentiments, expressing confidence in Scorpion's vision and commitment to client success. He noted that both companies prioritize client growth and that this partnership will empower Coalmarch's clients with enhanced technological resources and support.
Emphasis on Technology and Growth
The acquisition comes at a pivotal time when the marketing landscape is evolving rapidly, primarily driven by technological advancement. Scorpion aims to utilize this integration to not only reinforce its position within the industry but to also provide the tools necessary for businesses to convert leads into measurable revenue. Coalmarch clients will gain access to Scorpion’s proprietary AI-powered solution, RevenueMAX, which is specifically designed to optimize marketing efforts for measurable financial success.
Kirby Oscar, Senior Vice President of Corporate Development at Scorpion, noted that welcoming Coalmarch is an intentional part of their merger and acquisition strategy. He expressed excitement about the combined expertise that now resides under one roof and looks forward to accelerating growth for pest, lawn, and landscaping businesses.
Scorpion’s Industry Leadership
Scorpion is known for helping local businesses navigate the digital landscape effectively, providing marketing solutions aimed at driving sustainable revenue growth. Their technology is built with a focus on facilitating every step of the client journey, allowing businesses to not just generate leads but to convert them into loyal customers effectively.
Through this acquisition, Scorpion enhances its market position, underscoring its commitment to integrating technology within the pest control and lawn care sectors. With over two decades of combined experience in these fields, both Scorpion and Coalmarch are poised to lead the way in innovative marketing solutions tailored to the unique needs of these industries.
In conclusion, the acquisition of Coalmarch Marketing represents an exciting development for both companies, significantly expanding Scorpion’s offerings in pest control and lawn care marketing. As they move forward together, expect to see a stronger emphasis on technology, data-driven results, and continued client success, solidifying their positions as leaders in the digital marketing landscape for local businesses. To learn more about Scorpion and their innovative solutions, visit
Scorpion.co.