The Doux Launches Block Party Collection for Humidity Control and Frizz Management
In a lively launch event held at the Wythe Hotel in Brooklyn's Williamsburg, The Doux introduced its latest innovation, the Block Party Collection. This follow-up to their celebrated product line attracted top beauty editors, influential distributors, and prominent social media voices, all dazzled by stunning views of Manhattan and vibrant tunes spun by DJ Ty Alexander.
Set against the hustle and bustle of Thanksgiving weekend, the Block Party Collection has quickly become a consumer favorite, nearly selling out shortly after its release. Spearheaded by The Doux's founders, Maya Smith and Brian Smith, the collection is celebrated for its vibrant ad campaign featuring MC Lyte, who adds a distinctive voice-over that celebrates the cultural significance of community life.
Designed specifically for textured hair, the Block Party Collection addresses common challenges such as humidity and sweat, making it perfect for those with active lifestyles. Each product features salon-quality formulas that promise not only to remain effective but also to enhance a wearer’s style throughout their busy day. Whether you prefer to rock wash-and-go styles, twists, sleek locks, or curls, this collection has a solution suitable for every occasion.
The collection consists of several standout products:
The Doux, a trailblazer in the beauty community, proudly identifies as a Black-owned and veteran-owned business. Based in Atlanta, Georgia, the brand offers award-winning salon-grade products tailored to the everyday needs of textured hair. With its commitment to authenticity and quality, The Doux is rapidly expanding its presence, now available at major retailers such as Target and CVS, with new locations set to open in 2026.
From coast to coast, The Doux continues to empower individuals with textured hair. The Block Party Collection stands as a testament to their dedication to the beauty of community, resilience, and style. For those wanting to embrace their natural texture while maintaining a sleek, polished look regardless of the weather, the Block Party Collection is a must-try.
Follow The Doux on social media for new product updates and styling tips, and experience the difference that expert formulation can make in your hair care routine.
Set against the hustle and bustle of Thanksgiving weekend, the Block Party Collection has quickly become a consumer favorite, nearly selling out shortly after its release. Spearheaded by The Doux's founders, Maya Smith and Brian Smith, the collection is celebrated for its vibrant ad campaign featuring MC Lyte, who adds a distinctive voice-over that celebrates the cultural significance of community life.
Designed specifically for textured hair, the Block Party Collection addresses common challenges such as humidity and sweat, making it perfect for those with active lifestyles. Each product features salon-quality formulas that promise not only to remain effective but also to enhance a wearer’s style throughout their busy day. Whether you prefer to rock wash-and-go styles, twists, sleek locks, or curls, this collection has a solution suitable for every occasion.
The collection consists of several standout products:
- - BLOCK PARTY - ANTI-HUMIDITY DEFINING GEL (16 oz | $16.99): A firm-hold styling gel that defines curls and coils while blocking frizz and resisting humidity.
- - STAY READY - SCULPTING WAX (4 oz | $15.99): A reliable styling wax that smooths edges and helps shape the hair without any flaking or build-up.
- - DJ QUICK - QUICK DRY SPRAY (8 oz | $15.99): This fast-acting spray reduces drying time and helps to set styles perfectly, ensuring a polished finish.
- - ACT RIGHT - ANTI-HUMECTANT SERUM (2 oz | $15.99): A high-gloss serum that seals moisture and blocks humidity, ensuring your styles last long into the day.
The Doux, a trailblazer in the beauty community, proudly identifies as a Black-owned and veteran-owned business. Based in Atlanta, Georgia, the brand offers award-winning salon-grade products tailored to the everyday needs of textured hair. With its commitment to authenticity and quality, The Doux is rapidly expanding its presence, now available at major retailers such as Target and CVS, with new locations set to open in 2026.
From coast to coast, The Doux continues to empower individuals with textured hair. The Block Party Collection stands as a testament to their dedication to the beauty of community, resilience, and style. For those wanting to embrace their natural texture while maintaining a sleek, polished look regardless of the weather, the Block Party Collection is a must-try.
Follow The Doux on social media for new product updates and styling tips, and experience the difference that expert formulation can make in your hair care routine.
Topics Consumer Products & Retail）
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