#United States #Oakbrook Terrace #Chicago Auto Show #ComEd #CATA

Chicago Auto Show Behind the Wheel: A New Test Drive Experience

A significant transformation is coming to one of the most awaited automotive events of the year! The Chicago Automobile Trade Association (CATA) has announced the revival of its popular fall consumer driving event, now titled Chicago Auto Show Behind the Wheel. Scheduled for October 1-4, 2026, at the ComEd Building in Oakbrook Terrace, Illinois, this year's event promises to be more engaging and comprehensive than ever before.

What’s New?

This rebranded event is set to showcase a wide array of vehicles beyond just electric models. Its title change from the former Chicago Drives Electric signifies an increase in options available for attendees. Participants can expect to see not only the latest all-electric and hybrid cars but also plug-in hybrids and traditional gasoline-powered vehicles, making it easier for potential buyers to explore the diversity in today's automotive market.

Jennifer Morand, President of CATA, expressed her excitement, stating, “As the automotive industry continues to evolve, so has this event. Chicago Auto Show Behind the Wheel reflects the needs of today's consumers by offering the opportunity to experience a broad range of vehicles in one place.” This indicates a proactive approach to meet consumer expectations in an evolving industry landscape.

Hands-On Experience

At the event, participants will have the unique opportunity to test drive various models from renowned manufacturers such as BMW, Chevrolet, Ford, Hyundai, Kia, Tesla, Toyota, and VinFast. Customers can physically compare different types of powertrains, helping them make more informed purchasing decisions. This hands-on experience is crucial for consumers, allowing them to understand the performance and comfort of each vehicle firsthand.

Additionally, knowledgeable product specialists will be on-site throughout the event, ready to assist with any questions attendees may have regarding vehicle technologies or to help determine which vehicles align best with their individual lifestyles.

Registration Details

Individuals interested in participating in the driving experience can register for a session via the official website, ChicagoAutoShow.com/BehindTheWheel. Tickets are priced at $10 per driving participant, while guests accompanying a driver can enter free of charge. To ensure a smooth operation, driving participants must be at least 18 years old and possess a valid driver’s license. Sessions will operate on a first-come, first-served basis, and details regarding available driving times have already been provided:

• - Thursday, Oct. 1: 1-6 PM
• - Friday, Oct. 2: 8 AM-1 PM and 1-6 PM
• - Saturday, Oct. 3: 8 AM-1 PM and 1-6 PM
• - Sunday, Oct. 4: 9 AM-1 PM

Looking Ahead

Following the Behind the Wheel event, the 2027 Chicago Auto Show public exhibition will take place from February 13-21, 2027, at McCormick Place, making it one of the longest-running auto shows in North America. For industry insiders, the Media Preview will happen on February 11-12, with the First Look for Charity Gala scheduled for the evening of February 12. Tickets for both the 2027 show and the gala will be available online in the fall.

In summary, the fall showcase offers much more than just vehicles; it promises an interactive experience for consumers looking to delve into the automotive world with confidence. It's designed to cater not only to seasoned car buyers but also to those venturing into the market for the first time.

For further details and updates, consumers are encouraged to check the Chicago Auto Show's official website.

Prepared to make informed decisions about their future vehicles, attendees are sure to find value in this expanded test drive event, and the Chicago Auto Show is set to continue its legacy in the automotive landscape with this innovative approach.