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ROIROM's Commercial Debut for Kao's Essential

On June 6, 2025, Kao Corporation's renowned hair care brand, Essential, will unveil a brand new Web commercial starring the intriguing musical duo ROIROM, comprising members Daisuke Honda and Michiki Hamakawa. This marks their first appearance in a commercial since their debut. The advertisement will highlight the unique benefits of the Essential Premium Water Treatment, particularly its quick-drying properties.

The Essential Premium Water Treatment has garnered rave reviews on social media, with many users praising its ability to transform hair into smooth, shiny locks, affectionately dubbed as “#MermaidHairWater” by fans. Beauty enthusiasts are thrilled with the product’s effectiveness, noting that it leaves even bleached hair silky and manageable. Additionally, the treatment's quick-drying capabilities have been described as a game changer, allowing for a more efficient hair drying process.

ROIROM has made waves especially among Generation Z, thanks to their captivating journey on a popular audition program that concluded with them reaching the finals. Their unique charms and talents have attracted a sizeable following, and they will showcase their energetic dance moves in the new commercial.

To celebrate this collaboration, Essential is also launching an exciting campaign on its official social media platforms. Fans and customers can enter for a chance to win exclusive prizes such as an original designed clear file and a polaroid photo signed by the ROIROM duo.

New Web Commercial: "Quick Drying Sleek Hair Challenge"

The new commercial creatively illustrates how the Premium Water Treatment helps hair dry faster, allowing Daisuke and Michiki to engage in a delightful dance performance, showcasing their energetic and lively personalities. The ad is available for viewing on Essential's official accounts on X, TikTok, and Instagram, inviting fans to witness the transformation firsthand.

• - Watch the Web Commercial:

- Official X
- Instagram
- TikTok

Campaign Overview

To commemorate the release of this web commercial, Essential is hosting a fantastic giveaway event on its official Twitter (X) account (@essential_jp).

• - Campaign Period: June 6, 2025, to June 30, 2025

Entry Method:

1. Follow Essential's official X account (@essential_jp).
2. Share a picture of the Water Treatment while using the hashtags #ROIROMとエッセンシャル and #速乾つるサラチャレンジ.

Prize Details (100 winners in total):

• - For users posting about one type of Water Treatment (EX Smooth or Natural Moist):

- 100 winners will receive a clear file and a sample of Essential Premium Barrier Shampoo & Conditioner in two variations: Silky & Smooth and Glow & Moist.

• - For users posting about both types of Water Treatments (EX Smooth and Natural Moist):

- 10 lucky winners will receive a polaroid photo signed by ROIROM along with a full-size Essential Premium Barrier Shampoo & Conditioner in the Silky & Smooth variant.

For more details about the campaign, check the official X.

Product Features

Essential Premium Water Treatment EX Smooth

• - A leave-in treatment designed for damaged hair, ensuring lasting silky smoothness throughout the day.
• - It penetrates deeply with beauty water, forming a continued water veil for effortless touchability.
• - Provides heat and friction damage repair & prevention.
• - Reduces drying time and protects against overly dry hair.
• - A non-greasy water type treatment.
• - Contains 18-MEA oil (repairing ingredient) and moisturizing agents (hydrolyzed collagen, lactic acid).

Essential Premium Water Treatment Natural Moist

• - A leave-in treatment for voluminous, frizzy hair, ensuring a non-stick, silky finish all day long.
• - Infuses beauty water that penetrates and maintains natural smoothness from root to tip.
• - Similar to EX Smooth, it includes features for heat and friction damage repair and prevention and helps reduce static and dryness.
• - Protective properties are enhanced with natural oils and additional moisturizing ingredients (honey, glycerin).

About ROIROM

ROIROM is a dynamic unit formed by Daisuke Honda and Michiki Hamakawa, who gained popularity after reaching the finals of a trending audition show. They officially debuted in May 2025 and have continued to make headlines with their stunning visuals in beauty and fashion media.

For more about the Essential brand, visit: Essential Official Site