#Japan #Fussa #RIDE&LINK #Baiku-Oh #Premier Group

Introduction of RIDE&LINK

A new venture called RIDE&LINK has officially launched, formed through a collaboration between Baiku-Oh & Company, led by CEO Atsushi Sawa from Setagaya, Tokyo, and Premier Group, headed by CEO Yoichi Shibata in Minato, Tokyo. This new entity is aimed at providing robust support and solutions for motorcycle dealers under the membership service "Bike Premier Club Supported by Car Premier." Additionally, RIDE&LINK opens its first verification store, "Car Premier Nishi-Tokyo," in Fussa City, Tokyo, designed to enhance customer experiences across both two-wheeled and four-wheeled vehicle sales.

Addressing Industry Challenges

The current mobility sector is grappling with significant challenges, notably the slow progress of digital transformation (DX) among automotive retailers and evolving consumer purchasing behaviors. RIDE&LINK is strategically positioned to tackle these issues by leveraging Baiku-Oh's expertise in the motorcycle market and Premier Group's strengths in finance and online platforms for dealers.

The joint venture aims to establish comprehensive support systems for motorcycle dealers, enhancing their operations and facilitating an improved customer journey through integrated selling of two-wheeled and four-wheeled vehicles.

Overview of the Bike Premier Club

The membership program, "Bike Premier Club Supported by Car Premier," offers motorcycle dealers a robust support system featuring a shared inventory platform designed to streamline stock circulation. This platform aims to mitigate the struggles faced by smaller dealers who often find it challenging to secure adequate inventory through their own channels, leading to lost sales opportunities and excess unsold stock.

The shared inventory platform enables member dealers to list their available stock online for inter-dealer transactions and offers delivery options for long-distance trades, thus promoting regional stock circulation. This initiative is projected to improve cash flow and increase sales opportunities for participating businesses.

In addition to the inventory platform, members will have access to vital sales support offerings such as independent motorcycle loans and warranty services provided through Premier Group's expertise, enhancing payment flexibility and elevating post-sale support for enhanced customer retention.

The Car Premier Nishi-Tokyo Store

The newly opened "Car Premier Nishi-Tokyo" store is designated as a testing ground for innovative customer service protocols—including sales strategies, warranty explanations, and financial proposals—to enrich the overall customer experience. As consumers often face confusion when navigating the second-hand mobility market, this store aims to provide a welcoming atmosphere highlighted by comfortable surroundings for browsing and comparing vehicles.

The store will feature both two-wheeled and four-wheeled vehicles, emphasizing a diverse inventory supported by the shared stock platform. Digital brochures will facilitate clear communication of warranty details and payment plans, enabling first-time buyers of used cars and bikes to make informed decisions comfortably.

Conclusion

RIDE&LINK's initiatives depict a transformative approach for the motorcycle retail landscape, aiming to create a synergistic effect within the mobility market by combining resources and expertise from both parent companies. Through dual ventures that encapsulate membership services and innovative store concepts, RIDE&LINK is set to redefine the standards for motorcycle dealerships, all while enriching customer experiences across the board.

Store Overview:

• - Name: Car Premier Nishi-Tokyo
• - Opening Date: May 15, 2026
• - Location: 1411-6 Kumagawa, Fussa City, Tokyo
• - Access: Approximately 18 minutes by car from Hachioji IC and Akiruno IC along National Route 16.
• - Business Hours: 10:00 AM to 7:00 PM (Weekdays)
• - Closed: Tuesday

RIDE&LINK stands to significantly alter the trajectory of the motorcycle industry by fostering a new lifestyle and operational model in mobility sales.