FPCO Unveils Brand Movie to Showcase Sustainable Food Packaging Efforts

FPCO's Sustainability Journey: The Brand Movie Unveiled

FPCO, a leading manufacturer of food trays and containers in Japan, has introduced a new branding movie titled "Name is at the Bottom." This film aims to convey the company's mission and activities that support Japanese food culture while contributing to a sustainable society.

Since its establishment in 1962, FPCO has developed various products in the food packaging sector, and this movie chronicles the company's impressive journey in making eco-friendly choices a reality. Here are some key highlights from the branding film:

1. The World's Only Circular Recycling System

One major focus of FPCO's environmental efforts is its recycling initiative, which began in 1990. The film demonstrates how the company has established a unique circular recycling system that transforms used trays into new ones. This pioneering initiative not only recycles food trays but also collects pet bottles at stores, allowing for the creation of eco-friendly products like the "Eco Tray". The brand's "Store to Store" approach ensures that these recycled items are used in the same stores where they were collected, closing the loop in the recycling process.

2. Integration of SCM within FPCO Group

FPCO's branding movie also showcases its unique business model centered around Supply Chain Management (SCM). This comprehensive process includes everything from raw material procurement, marketing, product development, manufacturing, and sales to logistics and recycling—all handled within the FPCO Group. This integrated approach enhances operational efficiency and promotes sustainability throughout the entire product lifecycle, demonstrating FPCO's commitment to minimizing environmental impact while maximizing resource utilization.

3. The Motto: "Good Company"

The slogan that resonates throughout the FPCO Group is "Good Company," which holds different meanings for each employee. However, it unifies around the shared goal of producing items that are "good for people, good for food, and good for the Earth." The movie articulates FPCO's vision for contributing to a sustainable future, not only in Japan but also internationally. The company is determined to rise to the challenge of developing products that ensure the well-being of both people and the planet.

Through this cinematic piece, FPCO hopes to deepen the understanding of its corporate activities and inspire awareness about sustainability in food packaging. The branding film serves as both an informative and engaging representation of the company's core values and operational ethos.

About FPCO

FPCO is Japan's largest manufacturer of simple food containers used in supermarkets and convenience stores. The company aims to promote a sustainable society by facilitating the recycling of resources through its "Tray to Tray" and "Bottle to Transparent Container" systems, thereby reducing CO2 emissions and developing environmentally friendly packaging solutions.

Company Address: 36th Floor, Shinjuku Oak Tower, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-6036
Key Personnel: Chairman: Mamoru Sato, President: Kazuyuki Yasuda
Established: July 24, 1962
Website: https://www.fpco.jp/

With initiatives like the launch of this branding movie, FPCO continues to advocate for a circular economy and sustainable practices in the industry, paving the way for future innovations in environmentally conscious food packaging.