#Japan #Tokyo #LeanGo #PRIZMA #Landing Page

Free Seminar on Effective Landing Page Techniques

What Makes a Product Sell? Exploring Structure and Empathy for Improvement

From August 26 to 28, 2025, an enlightening seminar will take place online, designed to help marketers enhance their landing pages (LPs) through the essential elements of structure and empathy. If you're involved in direct-to-consumer (D2C) or e-commerce marketing and have been experiencing stagnation in your conversion rates or high dropout rates, this is a can't-miss opportunity. The seminar, hosted by experts from LeanGo and PRIZMA, will dive deep into practical strategies that truly make a difference in landing page effectiveness.

What to Expect from the Seminar

During the three-day event, participants can look forward to learning:

1. Winning Patterns for Effective LP Structure:
Attendees will explore proven models and structures that lead to high-performing LPs, moving beyond mere A/B testing and limited techniques. Our experts will share comprehensive insights that break away from conventional wisdom.

2. The Real Impact of Narrative:
Learn about the effectiveness of manga-style storytelling in engaging visitors and reducing drop-offs on your LP. This innovative approach can add a unique dimension to your marketing strategy.

3. Concrete Case Studies of CTR and CVR Improvements:
The seminar will present real-world examples where marketers have successfully increased click-through rates (CTR) and conversion rates (CVR). These case studies are not only informative but also provide actionable insights that you can apply to your own campaigns.

Who Should Attend?

This seminar is highly recommended for:

• - Marketers in D2C or e-commerce who rely on effective LPs to drive sales.
• - Individuals who feel overwhelmed by increasing advertising costs without seeing corresponding improvements in CVR or reductions in dropout rates.
• - Those seeking fresh, impactful strategies but struggling to find ideas that resonate.
• - Anyone facing challenges in effectively communicating their product’s appeal.

Meet the Presenters

• - Kazuma Matsuura (PRIZMA): As the Marketing Strategy Manager at PRIZMA, Kazuma has a wealth of experience in managing advertising on major platforms like Meta, LINE, and TikTok. With a background in launching successful web advertising agencies and handling monthly ad budgets of approximately 100 million yen, he brings invaluable knowledge on maximizing ad effectiveness.

• - Shoji Hirai (LeanGo): The CEO of LeanGo, Shoji previously worked at Recruit Holdings, where he contributed to significant innovations in UX design for major platforms. His expertise lies in implementing over 250 initiatives that improved CVR by 140%, showcasing his prowess in transforming marketing outcomes.

Event Details

• - Theme: Is Structure and Empathy Key to Selling Products? Critical LP Enhancement Points
• - Date & Time:

- August 26, 2025 (Tuesday) 12:00 - 13:00
- August 27, 2025 (Wednesday) 13:00 - 14:00
- August 28, 2025 (Thursday) 14:00 - 15:00
Participants can join any one of the days.

• - Format: Online
• - Cost: Free
• - Registration URL: Register Here

Don’t miss this chance to refine your marketing tactics and discover how effective LPs can elevate your sales! Join the conversation with PRIZMA, the innovative agency redefining promotional strategies through effective research and a compelling narrative to connect brands with their audiences more effectively.