The 137th Canton Fair: Expanding Fishing Equipment Manufacturers' Networks in an Emerging Market

The 137th Canton Fair: Expanding Networks of Fishing Equipment Manufacturers



The 137th edition of the Canton Fair, held from May 1 to 5, 2025, is a testament to the evolving nature of the fishing equipment industry. Once viewed as a niche hobby primarily enjoyed by older generations, fishing is now emerging as a dynamic and tech-driven sector. This transformation has prompted manufacturers to expand their reach beyond traditional circles, aiming to attract a broader consumer base. The Canton Fair serves as a pivotal platform for these manufacturers, opening doors to new markets and connecting them with global buyers.

In the Sports, Travel, and Recreational Products section of the fair, attendees were greeted with more than just standard fishing gear. The exhibit showcased an array of products that ranged from basic fishing rods at various price points to advanced electronic floaters and specialty equipment designed for emerging categories like deep-sea and ice fishing. The underlying message emphasized that modern fishing is about precision, innovation, and providing a refined outdoor experience.

Innovative Solutions for Ice Fishing



One notable innovator at the fair is Taizhou Source One International Co., Ltd., which has introduced a line of products specifically catering to ice fishing enthusiasts. Their electric augers can bore clean holes within seconds, even in extreme sub-zero conditions, significantly enhancing both safety and efficiency. Stella Wang, the sales director, noted, “Our ice fishing line is already popular in the U.S., Canada, and Russia. Now, we want to penetrate the Northern European market, and the Canton Fair offers a critical platform for these opportunities.”

Another company, Fujian Doofar Outdoor Sporting Goods Co., Ltd., is riding the wave of the fishing boom by focusing this year on fishing kayaks. At the fair, they showcased two models: a sturdy hard-shell kayak and a pedal-operated inflatable version. Both come equipped with streamlined steering and seating systems designed for effortless use. Daniel Shen, the sales director, remarked, “Fishing should be about fun, not complexity. Although our main markets are the United States and Australia, the Canton Fair allows us to connect with a wider customer base and elite buyers, helping us access new regions.”

Bridging Markets with Innovative Products



Guangdong Boatman Electronics Co., Ltd. made its debut at the Canton Fair, previously focusing primarily on the European market and specialized fishing fairs. With an aim to reach countries involved in the Belt and Road Initiative, Boatman is using the fair to connect with distributors in emerging regions. Their star product, a series of bait boats, effectively illustrates the fair’s value in introducing specialized innovations. On the very first day, the product attracted dozens of buyers and generated sample requests from clients in Germany, Australia, and Mauritius.

As niche products gain popularity worldwide, the Canton Fair has proven to be a powerful platform for manufacturers looking to enlarge their scale beyond traditional borders. By connecting brands with a broad spectrum of international buyers, the fair aids emerging segments, such as advanced fishing tackles, in locating new customers, penetrating new markets, and navigating the ever-changing landscape of global consumer demand.

Canton Fair Showcase

Topics Consumer Products & Retail)

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