#Japan #Tokyo #Data Analytics #Colantotte #Medix

Enhancing Marketing Strategies Through Data Visualization

In a competitive market landscape, companies need to leverage every possible advantage to enhance their marketing efforts and drive sales. A striking example is the collaboration between Colantotte Corporation and Medix, which showcases how data visualization can be a transformative power in marketing strategies.

About Colantotte Corporation

Colantotte Corporation is renowned for its magnetic health gear, certified as a medical device, blending functionality with design. It initially launched as a brand website for medical devices but is now emphasizing its e-commerce platform to further boost sales through its direct channels. With a varied product lineup consisting of multiple brands, increasing online sales is crucial for their growth strategy.

The Role of Medix in Data Utilization

To enhance Colantotte's e-commerce performance, Medix introduced a KPI dashboard aimed at accelerating decision-making. This dashboard allows stakeholders to view product performance across various brands and monitor initial and repeat purchase rates. By streamlining data access, Medix has enhanced the execution speed of Colantotte's marketing initiatives.

Key components of Medix's support included:

• - Setting up and diagnosing the GA4 account.
• - Configuring GA4 settings.
• - Connecting GA4 data to BigQuery and producing reporting via Looker Studio through a monitoring dashboard.

Challenges in Data Implementation

Colantotte faced several hurdles before Medix's intervention:

• - Inadequate user behavior analysis due to inefficient tools.
• - Delay in data extraction, which hindered quick implementation of strategies.
• - Insufficient accumulation of crucial data for informed decision-making.

Impact of the Implementation

By using the new KPI dashboard, Colantotte has unlocked the potential for diverse data analysis, enabling broader insights across multiple brands. Furthermore, the culture of data accessibility has extended to employees beyond the marketing department, fostering a data-driven environment. This shift has significantly reduced the time spent on data extraction, thus accelerating the PDCA (Plan-Do-Check-Act) cycle for marketing strategies.

The Choice of Medix

Transitioning to GA4 posed challenges with changing data acquisition methods and usability. However, Medix's expertise made it possible to utilize BigQuery to replicate existing UA logic, allowing Colantotte to seamlessly integrate report construction. Moreover, managing multiple brands under a single GA4 property proved invaluable, simplifying data review and analysis.

Medix excels in data-driven marketing and firmly believes in the importance of combining online and offline marketing strategies. Their commitment to continuously support Colantotte in evolving its marketing strategy through rigorous data analysis and improvement is evident.

About Medix

Located in Chiyoda, Tokyo, Medix provides comprehensive digital marketing consulting services. They specialize in internet advertising agency operations, web site development, web analytics consulting, CRM consultancy, and constructing data utilization foundations. For more information, visit their corporate website, or follow them on Instagram and Facebook.

Contact Information

For inquiries, please reach out to:

• - Medix Public Relations: Tokuada
• - Phone: 03-5280-9471
• - Email: [email protected]

Through the collaboration between Colantotte and Medix, we see a powerful example of how effective data visualization can truly transform marketing efforts and drive sales.