#Japan #Tokyo #Luna #Sara #Concealer Palette

LUNA and Sara's Winning Collaboration

In a major achievement for both beauty influencer Sara and LUNA, their newest product—the Conceal Blender Palette—has soared to the top of Qoo10's mega popular rankings. Grabbing the coveted first place on October 1st, 2023, this collaboration marries Sara's extensive experience in beauty with LUNA's professional makeup ethos, enhancing the visibility of both parties in the highly competitive cosmetic market.

Background on Sara and LUNA

Sara, known for her channel Cosmetic Otaku Channel, has captivated over 1.46 million subscribers with her genuine reviews and beauty tips for more than ten years. She has garnered a loyal following, thanks to her authenticity and expertise in the world of cosmetics. On the other hand, LUNA, a professional makeup brand from South Korea, is acclaimed for its empowering message, allowing individuals to express their unique identities through makeup.

Founded by Aekyung Ind. Co., Ltd., based in Seoul and directed by Kim Sang Joon, LUNA aims to support freedom in makeup application, enabling users to achieve stylistic creativity. Among their products, the Long Lasting Chip Concealer has won accolades for six consecutive years, establishing its reputation as a 'national concealer' in South Korea.

The Conceal Blender Palette

The new Conceal Blender Palette, featuring the newly launched shade 05 Tone Reset Cover, is carefully curated to address common skin concerns for Japanese skin types. The palette includes an array of carefully crafted colors designed to effectively camouflage imperfections:

• - Red Orange for dark circles
• - Soft Lemon for dullness and mild redness
• - Olive Green for redness and acne scars
• - Neutral Beige for dullness, spots, and freckles
• - Pure Beige for blending and highlighting

This easy-to-use palette allows anyone to master skin coverage, utilizing the concept of color correcting with precision and simplicity. It has been very well-received, achieving over 180% of its sales target within just nine days of launching.

LUNA’s Growth in Japan

Since its entry into the Japanese market in 2021 through platforms like Qoo10 and Amazon, LUNA has dramatically expanded its physical presence. By 2023, the brand boasted over 3,700 retail locations, demonstrating substantial growth and brand recognition. Their strategic shift to both online and brick-and-mortar stores has allowed them to connect more closely with consumers.

As of August 2025, LUNA has successfully established 8,404 points of sale across Japan, solidifying its status as a recognized name in beauty. This surge is not just beneficial for the brand but also marks a significant moment in Korea-Japan beauty relations.

Conclusion

The collaboration between LUNA and Sara exemplifies how partnerships can lead to successful product launches in the beauty industry. As the Conceal Blender Palette continues to rise in popularity, it reflects a shift towards inclusivity and creativity in makeup. For consumers looking for reliable beauty solutions backed by trusted creators, this collaboration is a beacon of what innovative partnerships can achieve.

For more information, check out LUNA's official website: LUNA Official and their Instagram: LUNA Instagram.