#Japan #Tokyo #Enfactory #K'sCREA #GrowthX

Why Are Great Products Not Selling?

In today's competitive marketplace, numerous companies struggle with a common plight: they produce outstanding products but fail to achieve meaningful sales. This paradox is a focal point for Enfactory Inc., led by their CEO Kenta Kato, who offers a seminar aimed at resolving this issue. Scheduled for September 10, 2026, from 1:00 PM to 2:30 PM, this seminar is titled "Why Are Great Products Not Selling?"

Understanding the Seminar's Core Message

The key takeaway from the seminar is the critical shift in perspective from addressing product features to enhancing customer experience. As professionals in product development and marketing, leaders often find themselves facing various challenges:

• - Technical Excellence vs. Market Differentiation: Despite developing technically superior products, the uniqueness often remains unrecognized in the marketplace.
• - Issue of Focus: Proposals from team members may focus too heavily on technical capabilities without considering the customer's perspective.
• - Lost Innovation: Internal approval processes can dull innovative edge, resulting in products that lack market appeal.
• - Emotional Disconnect: Often, product specifications are emphasized over emotional connections that drive customer purchasing decisions.
• - Marketing Alignment Issues: There is often a disconnect between product development and marketing, leading to incoherent promotional strategies.

Through this seminar, leaders can identify signals that indicate their planning processes are caught in a forecasting trap, where the product is driven purely from the manufacturer’s standpoint.

A Paradigm Shift in Thinking

This seminar emphasizes that to breakthrough, businesses must reverse-engineer their strategies based on prospective customer experiences. The fundamental goal in business is transforming customer states from pain to resolution (Before & After). Participants will learn to redefine their products, viewing them as tools designed to deliver an ideal customer experience.

Steps to Defining Customer Experience

Participants will be encouraged to focus on customer emotions rather than solely on product functionality. The approach taken will involve:

• - Crafting a future press release or promotional narrative before the product is even developed.
• - Identifying the emotional aspects of customer pain points, thereby retaining only the necessary specifications to create a product that resonates deeply.

This method is reinforced by real-world insights from an experienced consultant, who has transitioned from being an engineer to advocating for a customer experience-centric mindset.

Practical Insights Offered

At the seminar, attendees will obtain three actionable insights:
1. Uncover Unique Concepts: Move away from vague target demographics and instead focus on individual emotional drivers to create strong foundational concepts.
2. Reverse-Planning for Promotions: Learn to build compelling stories based on empathy, trust, and security that precede the development of the product itself.
3. Immediate Useable Strategies: Gain hands-on inquiry techniques that can be immediately applied in team meetings to inspire actionable project ideas.

In collaboration with partners such as GrowthX and LANY, the seminar illustrates practical methods to overcome marketing challenges faced by manufacturers by enhancing marketing talent and tapping into advanced digital strategies.

Who Should Attend?

This seminar is tailored for a diverse range of professionals including:

• - Development and Technical Leaders: Those aiming to move beyond technology-focused thinking toward compelling product development frameworks.
• - New Business Creators: Leaders interested in leveraging unique narratives to escape price and feature competition.
• - Team Managers: Individuals desiring to distribute practical, reproducible marketing principles to their teams.
• - Executive Leaders: CEOs and business division heads wanting to break free from conventional bureaucratic processes that stifle innovation.
• - Marketing and PR Experts: Those who struggle to clearly communicate their product strengths and aims to build cohesive strategies across various business departments.

Seminar Details

• - Date: September 10, 2026
• - Time: 1:00 PM to 2:30 PM
• - Location: Online via Zoom Webinar (Link will be provided to registered participants)
• - Cost: Free

For registration, visit this link

Special Guest Speakers

• - Tomoshi Kosugi: Leader at K’sCREA Partners with over 20 years of experience in product development and market creation, having successfully launched more than 7 million units.
• - Kotaro Tsukamoto: President of GrowthX, specializing in customer experience innovations.
• - Akira Watanabe: Team leader at LANY focusing on digital marketing strategies for the manufacturing sector.

Join us to reshape how you view product development and marketing and learn to create not only great products but also compelling stories that attract consumers.