United Arrows Online Improves Load Speed by One Second Using Speed Kit

Speed Kit Enhances United Arrows Online Experience

United Arrows, a prominent fashion retailer in Japan, recently implemented a groundbreaking solution to enhance their online shopping platform's loading speed. Utilizing Gaprise's Speed Kit, a performance optimization tool that simplifies e-commerce site speed improvements with just a single line of code, the official United Arrows online store has observed significant results, making their webpage loading times approximately one second faster.

The Verification Process

The testing period for this significant improvement lasted from October 19 to November 7, 2024, and during this time, the site accumulated approximately 22.1 million page views. The results from the mobile and desktop versions of the site were particularly compelling:

- Mobile Performance Improvements:

- First Contentful Paint (FCP): Improved by 71.1%, taking 0.874 seconds off load times.
- Largest Contentful Paint (LCP): Improved by 57.4%, reducing load times by 0.926 seconds.

- Desktop Performance Improvements:

- First Contentful Paint (FCP): Improved by 70.6%, with a time reduction of 0.828 seconds.
- Largest Contentful Paint (LCP): Improved by 71.8%, resulting in a 0.918-second loading time decrease.

These results indicate how crucial page loading speed is for e-commerce sites, where user retention and conversion rates correlate heavily with performance metrics. According to research by the Nielsen Norman Group, if page loading times exceed one second, user concentration begins to wane, and after three seconds, many users tend to abandon their shopping.

Why Speed Improvement Was Necessary

In United Arrows' case, the online store faced challenges, particularly with product listing and detail pages that contain numerous images. Their existing systems had limitations regarding image optimization and efficient delivery. Hence, they sought a new solution, leading to the adoption of Speed Kit, which integrates seamlessly into their web systems without requiring significant adjustments. With its innovative caching technology, Speed Kit excels in scenarios where images and content are abundant.

The Impact of Speed Enhancements

The experimental results confirmed a distinct correlation between loading speed and user behavior. After implementing Speed Kit, users exhibited improved conversion rates, especially when navigating from product details to purchase. As page load times decreased, conversion rates increased correspondingly. This trend was also evident in the cart addition rates, where users added products to their carts more efficiently and with less frustration.

The improvements were especially pronounced among mobile users. Traditionally, mobile environments have been plagued by fluctuating load speeds due to varied network conditions. However, following the installation of Speed Kit, a more stable loading experience was achieved, significantly enhancing mobile user purchase journeys.

These findings align with broader industry insights. Research initiatives, including the collaboration between Google, Hamburg University, and Speed Kit, highlight the relationship between faster loading speeds and higher conversion rates.

Detailed Results Available on MarTechLab

For those interested in further details regarding the test results, additional insights are published on our media platform, MarTechLab. You can check out the full article here.

About Speed Kit

Developed in collaboration with the University of Hamburg, Speed Kit is an AI-powered web performance solution that leverages cutting-edge caching algorithms and network technology to enable immediate website loading. By utilizing service workers, edge caching, and advanced optimization techniques, it effectively resolves common issues like delayed site loading and bandwidth constraints that plague many online experiences. Already deployed in over 10,000 global websites, Speed Kit demonstrates its efficacy in improving site performance.

Gaprise's Commitment to Speed Solutions

Gaprise, established in 2005, has consistently provided diverse web speed enhancement services. As the Japanese Enterprise IT market continues to see growth, Gaprise is well-positioned to deliver innovative technologies and structured SaaS solutions that meet client needs effectively. With careful tracking of market trends and strategic partnerships, we aim to solve client challenges across a wide spectrum of digital experiences.

Company: Gaprise Co., Ltd.
Founded: January 27, 2005
CEO: Ryoichi Kai
Capital: 20 million JPY
Location: 2-2-1 Kanda Nishikicho, Chiyoda, Tokyo, KANDA SQUARE WeWork 11F.
Corporate website: Gaprise

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