#Japan #Tokyo #Meiji #R-1 #Mr. R

A New Character for Health Management

The well-known 'Meiji Probio Yogurt R-1' brand has just launched a friendly new character, 'Mr. R,' designed to promote the importance of health management. This delightful character will officially kick off his activities on Thursday, October 30th.

Meiji Co., Ltd., under the leadership of CEO Bunjiro Yao, has made consistent efforts to emphasize the importance of body maintenance through its renowned 'R-1' yogurt. The introduction of 'Mr. R' aims to make health management more accessible and relatable for a wider audience.

Designed by the talented Norio Hikone, 'Mr. R' embodies the R-1 brand with a unique cap inspired by the yogurt bottles. He is crafted to resonate with individuals of all ages and genders, embodying a caring and supportive presence that watches over the health concerns of families and individuals alike.

Starting his journey on various platforms, 'Mr. R' will be featured in store displays, commercials, and promotional campaigns, ensuring that the crucial message of health management reaches a broad audience.

Outdoor Advertising in Shibuya

To celebrate the debut of 'Mr. R,' a significant outdoor advertising campaign has been launched in Shibuya. From October 30th to November 5th, various displays including WALLJACK, long banners, and big boards will showcase the amiable character. Notably, the ads will appear in the following locations:

• - MAGNET by SHIBUYA109 Wall Jack
• - MAGNET by SHIBUYA109 Long Banner
• - MAGNET by SHIBUYA109 Big Board
• - Starts Vision Shibuya

Note: For inquiries about these facilities, please refrain from contact.

The 'Mr. R' TV Commercial

In addition to outdoor promotions, a new commercial featuring 'Mr. R' titled 'Autumn Nap' will be launched online simultaneously. This charming animated ad promises to capture the attention of viewers with its engaging visuals, showcasing Mr. R's playful personality. Six broadcasts are scheduled on terrestrial TV for the following dates:

• - October 30th, October 31st (twice), November 1st, November 8th, and December 6th.

Links to the commercial can be found here.

About the Illustrator Norio Hikone

Born in Tokyo in 1936, Norio Hikone is a distinguished artist with a history of working with various studios after graduating from Tokyo University of the Arts. He has created many beloved characters including 'Carl the Uncle' and continues to be an active member of the G9+1 anime group, known for its age-defying creativity since 2004.

Meiji Probio Yogurt R-1

'Probio Yogurt R-1' reflects Meiji's dedication to promoting healthy lives. Utilizing the highly-regarded '1073R-1' lactic acid bacteria cultured from years of research, R-1 yogurt has been nurturing health-conscious consumers since its launch on December 1, 2009. The arrival of 'Mr. R' heralds a new chapter in the brand's journey to spreading awareness on health management, making it not just a product, but a companion in the quest for better health.

Stay tuned for more delightful updates with 'Mr. R' as he inspires everyone to take charge of their health in a fun and engaging way!