#Japan #Tokyo #Career Support #OyatoKo #Parental Guidance

OyatoKo: Empowering Parents in Their Children's Job Search

On June 1, 2025, OyatoKo, a new online resource dedicated to helping parents of job-seeking students in Japan, was officially launched by Bunka Hoso Career Partners. Recognizing the need for improved communication and support within families, the site aims to transform parents from mere observers into proactive supporters during their children's job search journey.

The Vision Behind OyatoKo

Founder Makoto Hirata expressed the goal of OyatoKo as facilitating a shift in parental roles from being protectors to partners, fostering a healthier parent-child relationship. The platform directly addresses concerns raised by today's Generation Z job seekers, highlighting how parents can better support their children in navigating an increasingly complex employment landscape.

The transition toward a more supportive relationship comes in the wake of changes brought on by the COVID-19 pandemic, which emphasized family ties and the pivotal role parents play in their children's decisions. Recent studies have shown that parents are often the first point of contact for advice, making their involvement crucial.

Resources for Parents

OyatoKo serves as a bridge to empower parents by providing:
1. Clear insights into the current complexities of the job search process.
2. Effective communication strategies that avoid both overbearing and laissez-faire approaches.

The site collaborates with major companies and universities, ensuring that the information shared is both relevant and practical for navigating the transformative job market.

Supporting Organizations

Several leading organizations have endorsed the OyatoKo initiative, including:

• - Corporations: Sumitomo Corporation, All Nippon Airways (ANA), Japan Life Insurance, Earth Chemical, Asahi Life Insurance, SMBC Nikko Securities, JCOM, Sky, Seibu-Sogo, Hitachi Solutions, Mitsui Sumitomo Trust Bank, and Yomiuri Shimbun.
• - Universities: Aoyama Gakuin University, Kokusai Kadai University, Jissen Women's University, Senshu University, Chuo Gakuin University, Meiji University, Ritsumeikan University, and Waseda University.

Upcoming Event

On June 29, 2025, OyatoKo will host a hybrid event featuring discussions between job recruitment personnel from participating companies and university career support representatives. The event, set to take place at Bunka Hoso Media Plus in Tokyo, will also be streamed live on YouTube, making it accessible to a broader audience. Participants can engage in a panel discussion aimed at elaborating on effective strategies for parents supporting their university student children.

Details of the Event

• - Date: June 29, 2025
• - Time: 14:00 - 15:30 (JST)
• - Formats: In-person & online streaming via YouTube Live
• - Cost: Free for parents of job-seeking university students

Attendees will have the exclusive chance to conduct interviews with event speakers, enhancing connections and understanding the current job market better.

Conclusion

As the labor market evolves, the ability of parents to educate themselves about job search dynamics is vital. OyatoKo aims to provide a wealth of resources and support systems for parents, transforming their role into that of a constructive supporter in their children's career pursuits.

Together, with the assistance of forward-thinking organizations and universities, OyatoKo aspires to reshape societal standards surrounding parental involvement in career development. For more information, visit OyatoKo or contact Bunka Hoso Career Partners at info@oyatoko-career.com for inquiries and further details.