Mitsubishi Motors to Launch New Battery-electric Vehicle in North America by Summer 2026

Mitsubishi Motors Confirms New BEV for North America in 2026

In a move that signals a significant shift towards electrification, Mitsubishi Motors North America, Inc. (MMNA) has announced plans to introduce a new battery-electric vehicle (BEV) to the North American market. The launch is set for summer 2026, marking an important milestone within the company’s overarching Momentum 2030 strategy. This initiative is aimed at enhancing the brand's presence and competitiveness in the U.S. automotive sector.

The upcoming BEV will be sourced through Mitsubishi's strategic partnership with Nissan Motor Co., Ltd. It is expected to be based on the next-generation Nissan LEAF, which has already established itself as a leader in the electric vehicle market. By aligning with Nissan’s expertise in battery technology and electric mobility, Mitsubishi aims to offer consumers an advanced, eco-friendly driving option.

Mark Chaffin, president and CEO of MMNA, expressed his enthusiasm, stating that this announcement is just the beginning of what Mitsubishi plans for the North American market. The company has committed to a robust lineup, promising to introduce either a new or significantly revised vehicle every year from 2026 to 2030. This includes the recent debut of the new 2025 Outlander SUV, showcasing Mitsubishi's revitalized approach to product development.

Mitsubishi's Momentum 2030 plan outlines four key objectives:
1. A clear path toward electrification.
2. A renewed and expanded product lineup designed to reinforce the brand's position in North America.
3. A modernization of the retail sales model to enhance customer experience.
4. Strategies for network expansion and driving sales growth.

This proactive approach comes as Mitsubishi seeks to regain its foothold in a competitive automotive landscape. The introduction of the new BEV is aimed at attracting environmentally-conscious consumers who are increasingly looking for sustainable alternatives to traditional vehicles.

While further details regarding the BEV's name, technical specifications, pricing, and availability are yet to be disclosed, Mitsubishi emphasizes that this new vehicle will complement its current offerings, which include the popular Outlander Plug-in Hybrid—recognized as the world's first plug-in hybrid SUV.

Through this strategic expansion, Mitsubishi Motors is not only committing to electrification but is also keen on providing a diverse array of vehicle technologies. Customers will benefit from a choice that includes internal combustion engines, hybrid models, plug-in hybrids, and battery-electric vehicles (BEVs). This flexibility is crucial as consumer preferences evolve towards greener technologies.

In summary, MMNA's initiative represents a significant evolution in Mitsubishi's approach within the North American market. With plans for various new models each year until 2030 and the reinforcement of its partnership with Nissan, Mitsubishi aims to carve out a substantial presence in the rapidly expanding EV segment. As summer 2026 approaches, consumers can anticipate more exciting developments surrounding the new BEV, further details of which will be unveiled by Mitsubishi as they continue on their path to electrification and innovation.

For additional information about Mitsubishi's vehicle lineup and the Momentum 2030 initiative, visitors can explore MitsubishiCars.com as MMNA gears up for a transformative period in its history.