#Sustainability #Japan #Tokyo #Kewpie #Dressing

Kewpie Embraces Sustainability with New Paper Packaging for Dressings

In an exciting move towards sustainability, Kewpie Corporation has announced the transition of its popular packaged dressing products to paper packaging. Starting February 19, 2026, the much-loved "Deep Roasted Sesame Dressing" will be available in a 1000ml paper pack, marking the company's first use of such packaging for both consumer and commercial products. Additionally, Kewpie will launch an 1800ml paper pack version of its "Roasted Sesame Dressing" for commercial use on February 6, 2026. This shift signifies a major step forward in the company's efforts to reduce plastic usage significantly.

Background to the Initiative

Kewpie has set ambitious sustainability goals, aiming for a reduction of over 30% in plastic emissions by the fiscal year 2030 compared to 2018 levels. Over the years, the company has initiated various measures to promote sustainability, including increasing the use of recycled PET bottles for consumer dressings and adopting lightweight caps for its mayonnaise products. The introduction of the paper packaging for its large-volume dressing containers reflects Kewpie's commitment to lowering its environmental impact while maintaining product quality. The new paper containers feature high oxygen barrier materials, ensuring that both the "Deep Roasted Sesame Dressing" and "Roasted Sesame Dressing" maintain their quality, with shelf lives of ten months and eight months, respectively, when unopened. To highlight the eco-friendly nature of these products, Kewpie will include a unique eco-label on the packaging.

The Consumer Product: Deep Roasted Sesame Dressing

The 1000ml deep roasted sesame dressing is Kewpie's largest retail product and has enjoyed robust sales due to its versatility and the increasing consumer focus on cost-saving options. By switching from traditional plastic bottles to paper packs, Kewpie is balancing environmental concerns with customer convenience. The back of the packaging includes easy recipes such as "Udon Noodle Menu" ideas, showcasing the wide range of dishes that can benefit from the dressing.

• - 75% Reduction in Plastic Usage: The new paper packs will cut plastic usage compared to traditional 1000ml plastic bottles by approximately 75%.
• - Improved Storage: The paper packaging has a lower height than previous plastic bottles, making it easier to store in refrigerator shelves and door compartments (height reduced from 297mm to 235mm).
• - Less Waste Volume: Once used, the paper packs can be flattened to decrease waste volume significantly.

The Commercial Product: Roasted Sesame Dressing

Originally launched in 1999, Kewpie's "Roasted Sesame Dressing" has gained popularity for its fresh and rich sesame flavor. The demand for versatile and larger sizes in the commercial market has surged due to labor shortages and rising prices. In addition to the existing 1000ml plastic version, the introduction of the new 1800ml paper pack caters to this growing need.

• - Space-Saving Design: The square shape allows for efficient storage in commercial kitchens’ fridges and pantries.
• - Reduced Waste Disposal: After use, the packs can be flattened, simplifying waste disposal, particularly in high-usage environments like factories.

As Kewpie continues its journey towards sustainability, it remains dedicated to reducing environmental impact and contributing to a sustainable society.

Product Overview

Consumer Product: Kewpie Deep Roasted Sesame Dressing

• - Brand: Kewpie
• - Volume: 1000ml
• - Retail Price: 1,050 JPY (excluding tax)
• - Shelf Life: 10 months
• - Release Date: February 19, 2026

Taste Profile: Rich, aromatic flavors derived from deep-roasted sesame that are ideal not just for salads but also a variety of dishes, enhancing their overall flavor.

Commercial Product: Kewpie Roasted Sesame Dressing

• - Brand: Kewpie
• - Volume: 1800ml
• - Price: Open
• - Shelf Life: 8 months
• - Release Date: February 6, 2026

Taste Profile: A creamy dressing that utilizes the flavor of freshly roasted sesame, perfect as a dip for tofu or a sauce for hot pot dishes. Its delightful nutty aroma adds an irresistible appeal.

Kewpie Deep Roasted Sesame Dressing has been a best-seller since its launch in 2000, continuing to hold the top market share for 23 consecutive years as of 2024, enjoyed across not just Japan but also in 71 countries worldwide, thanks to its versatility in complementing a plethora of dishes.