A Breath of Freshness with Laundrin's Chamomile Tea Scent
Laundrin, a premium home care brand under Nature Lab, is set to release an exclusive chamomile tea scented fabric softener and paper fragrance. This limited edition product will be available for early access from July 15 and broadly available starting August 1, 2023. Designed to embody a moment of solace during our busy days, the 'Good Tea Time' collection was birthed from the desire to provide moments of comfort through delightful scents.
This newly introduced chamomile tea scent joins Laundrin's existing lineup, which encourages users to embrace positivity with each use. The fragrance aims to gently soothe the heart, serving as a reminder to cherish everyday moments and instill joy. Imagine waking up to the sun’s rays, moving actively throughout the day, and taking a nightly pause. Chamomile tea's calming essence is perfect for easing busy spirits and fussy days.
Fragrance Profile
The fragrance blends the soothing tones of chamomile, lily of the valley, and musk. Its gentle, slightly milky aroma brings together herbal freshness and floral elegance. Chamomile has long been revered for its relaxing properties. Laundrin has enhanced this beloved scent with a touch of refined sweetness, creating a fragrance that encapsulates the positivity and comfort of a sunny day.
The product packaging, showcasing the sunlit chamomile petals, aligns beautifully with the season’s vibrancy, clad in bright yellow and blue hues.
Key Features of the Products
1.
Fabric Softener:
- Available in a 600mL bottle for 800 JPY and a 480mL refill for 624 JPY.
- Includes organic plant extracts, ensuring both quality and care.
- Suitable for indoor drying, effectively suppressing unpleasant odors that may arise from indoor environments.
- Not only antibacterial but also minimizes static electricity and pollen, enhancing comfort for all wearers.
- Ideal for delicate fabrics, making it safe for baby clothes while keeping garments soft and smooth.
- Offers an exquisite fragrance that evolves from top to middle and concludes with a lasting note, akin to a perfume.
- Free from microplastics, marking a significant step towards sustainable product design.
2.
Paper Fragrance:
- One-sheet product priced at 382 JPY.
- An aroma that lasts, this paper fragrance offers a new experience, maintaining a pleasant scent for about 2 to 4 weeks, depending on usage conditions.
- Its versatility allows it to be hung anywhere—be it in rooms, closets, cars, or other spaces—delivering a delightful aroma effortlessly.
Both products are available for purchase at Laundrin’s official store, where quality and innovation come together to enhance the home experience.
Aromatic Lineup of 'Good Tea Time'
The 'Good Tea Time' series assures to elevate your daily routine with an enchanting range of scents. Each fragrance aims to bring a sense of comfort and joy akin to enjoying a leisurely cup of tea.
- - Green Tea: Featuring notes of green tea, bergamot, and fig leaves, this scent offers both nostalgia and freshness. It’s perfect for a refreshing pick-me-up or winding down at night.
- - Darjeeling Lemon Tea: Combining rich Darjeeling tea with a touch of citrus, this fragrance uplifts the spirit after a long day, reminding us of comforting cups in quiet moments.
- - Earl Grey Tea: Infused with bergamot and orange, this scent captures the essence of leisurely Sundays, celebrating the luxury of time for oneself.
- - White Tea: With delicate notes of white tea and clary sage, this fragrance is perfect for moments requiring tranquility and purity.
- - Oolong Tea: A harmonious blend of oolong tea, mandarin, and jasmine delivers a refreshing floral aroma ideal for midday refreshment.
About Laundrin
Since its launch in 2013, Laundrin has solidified its position as a leader in premium home care products. Notably, its classic floral scent fabric softener has consistently ranked #1 in sales for six consecutive years in Japan. Coinciding with its 10th anniversary in 2023, Laundrin proudly introduced the 'Good Tea Time' fragrance line, achieving remarkable sales of over 1.1 million units in just the first month.
Laundrin is dedicated to addressing environmental concerns, having eliminated microcapsules from its formulations, thus reinforcing its commitment to sustainability. The incorporation of certified organic extracts ensures safety and gentleness, particularly for products intended for infants.
Embodying a philosophy that transcends mere fragrance, Laundrin seeks to resonate with individuals on a deeper emotional level, fostering inner peace and joy through the invisible yet powerful essence of scent.
For more information, visit their official store:
Laundrin Store.