#USA #New York #Type 1 Diabetes #Breakthrough T1D #See T1D

Breakthrough T1D Unveils 'See T1D' Campaign

In a significant move to recognize National Diabetes Awareness Month, Breakthrough T1D, previously known as JDRF, has announced the launch of its nationwide marketing initiative titled 'See T1D'. This campaign aims to elevate awareness of Type 1 Diabetes (T1D) and highlight the daily realities faced by those living with this autoimmune condition. With major cities across the country featuring the campaign, it focuses on real-life stories shared by individuals and celebrities alike, promoting a deeper understanding of T1D.

Campaign Highlights

The 'See T1D' campaign is set to display powerful visuals on billboards and digital screens in 22 major locations, including renowned cities such as New York, Washington D.C., Boston, and San Francisco throughout November. A particularly exciting feature of this initiative is a planned digital billboard takeover in Times Square on November 14, coinciding with World Diabetes Day. Featured ambassadors for this campaign include talented individuals who manage T1D, such as Broadway actor Ryan McCartan and actress Brec Bassinger, who are joining efforts to convey their personal experiences and the importance of awareness.

Pam Morrisroe, Breakthrough T1D's Chief Marketing Officer, emphasizes the campaign's goal, stating, "National Diabetes Awareness Month is an opportunity to put type 1 diabetes centerstage to spark conversation and build understanding. With 'See T1D', we're elevating the lived experiences of the type 1 diabetes community."

Real Stories, Real Impact

The campaign not only spotlights celebrity voices but also engages members of the community. For instance, Eva Rubin, a law student from Chicago who has lived with T1D since 13, shares her insights on the condition’s often invisible nature. “Most people can't tell that I have type 1 diabetes just by looking at me, but it's something I live with every single day,” she explains. This reinforces why 'See T1D' is vital in enhancing understanding of the condition across diverse backgrounds and professions.

A Collective Mission

The overarching mission of 'See T1D' is to connect individuals with Breakthrough T1D's vision of advancing research and improving the lives of those diagnosed with T1D. Partnering with OUTFRONT Media Inc., a key collaborator in the advertising space, Breakthrough T1D is thankful for their support in amplifying these crucial narratives. CEO Nick Brien remarks, "Living with type 1 diabetes can be an invisible challenge, and this campaign brings that reality into the open, reminding us all of the strength and determination it takes to manage this condition every day."

Understanding T1D

To provide a context on T1D, this autoimmune disorder results in the pancreas producing little to no insulin, necessitating lifelong insulin therapy. A common misconception is that T1D only appears in childhood; however, adults can also develop the condition, comprising nearly half of the diagnoses worldwide. This ongoing campaign underlines the need for a collective societal response to advocate for treatments and ultimately, a cure.

As National Diabetes Awareness Month begins, Breakthrough T1D’s 'See T1D' initiative stands as a powerful reminder of the tenacity of the T1D community. With a call for empathy and engagement, it challenges everyone to become involved in shaping a future where living with T1D comes with less burden and greater support. For those interested in learning more about the campaign and the vital work being done by Breakthrough T1D, further information is available on their website.