Addressing the Labor Shortage in Fukuoka's Construction Industry
In an effort to tackle the pressing issue of labor shortages in the construction sector, Seiko Estate & Development in Fukuoka has launched innovative recruitment channels: the SEIKO Channel on YouTube and TikTok, along with a dedicated recruitment webpage, set to be unveiled in June 2025. This initiative aims to provide real insights into the industry, targeting young talent and encouraging them to consider a career in construction.
The Need for New Approaches
The construction industry has been facing a nationwide challenge in attracting and retaining younger workers. Seiko Estate & Development is keenly aware of this trend and is committed to creating pathways that make it easier for young and inexperienced individuals to enter the field. Their recruitment strategy encompasses a modern digital approach, utilizing video content to enhance engagement and interaction.
Engaging Content on YouTube and TikTok
The YouTube channel introduces viewers directly to the practical aspects of construction work. This includes on-site activities, employee interviews, job introductions by category, and candid discussions with craftspersons, allowing potential applicants to gain a deeper understanding of what jobs entail and the company culture. The content is meticulously designed to alleviate any anxieties candidates may have before applying.
Explore the SEIKO Channel
A User-Centric Recruitment Page
Simultaneously, the newly developed recruitment webpage provides information that resonates with potential employees, showcasing employee testimonials, benefits, and career advancement programs. Designed primarily for mobile users, the page simplifies the application process and highlights various job openings, including positions for architects, construction managers, skilled workers, and administrative staff.
A Personal Message from the CEO
Masatomi Takagi, the CEO of Seiko Estate & Development, emphasizes that at the heart of construction is the human element. He firmly believes that although skills can be developed over time, the most critical aspect is finding individuals who are passionate and ready to take on challenges. This is precisely why the company invested in transparent communication through their YouTube channel and recruitment page, aiming to build a community of future collaborators in creating vibrant cities and livable environments.
Building Trust with Real Estate Investment
Seiko Estate & Development is also known for its comprehensive support in new apartment management, which includes everything from property acquisition and construction to financing assistance and management services. They are dedicated to eliminating information gaps for first-time real estate investors through their initiative, 'Fukuoka Investment Navi,' and regularly conduct free seminars to elucidate the complexities of real estate investment. The founder advocates that successful real estate investments rest on the foundation of competent on-site staff.
Future Plans for Content Expansion
Looking ahead, the company plans to consistently release new videos showcasing case studies of ongoing projects and interviews with artisans, with a focus on supporting emerging professionals. By sharing authentic experiences, Seiko Estate & Development aims to become an appealing workplace where people aspire to build their careers.
Overall, Seiko Estate’s innovative approach to engaging with potential recruits through modern digital platforms may very well shape the future of the construction labor market in Fukuoka, driving a new wave of enthusiastic professionals into the field. With initiatives like the SEIKO Channel and responsive recruitment practices, the company is poised to attract the talent necessary to meet industry demands head-on.