Sashihara Introduces Gokubuto Mapo Harusame to Restaurant Scene

Introduction

The delicious Gokubuto Mapo Harusame, a dish that became popular thanks to former AKB member Sashihara, has officially entered the restaurant industry. MAGOKORO DINING, led by CEO Katsura Nihei, has opened an eat-in location in Sapporo, marking a significant step in expanding the brand that specializes in this hearty noodle dish.

Background of Gokubuto Mapo Harusame

The story of Gokubuto Mapo Harusame dates back to a Chinese restaurant that operated before 2011, where the "Thick Harusame Stir-fry" was served. With roots in northeastern Chinese cuisine, this dish was characterized by its spiciness from green chili peppers and a unique texture. It became a hit among spicy food enthusiasts, especially women, who praised it as a health-conscious option that left them feeling full without guilt. This led to a loyal fan base that traveled from Ginza for it.

Despite being relatively unknown at the time, it grew into a hidden gem with an impressive repeat customer rate. Encouraged by the desire to share this dish with a wider audience, MAGOKORO DINING combined its popularity with a recognized base flavor of mapo tofu to create the Gokubuto Mapo Harusame. This endeavor caught the attention of Sashihara, who featured the dish on a popular program, significantly enhancing its visibility. Since then, the brand has developed various iterations, including flavors like spicy mapo, soy milk white soup, and mala hotpot, to delight many customers. With 300 locations offering delivery services, the company is now branching into the dining scene.

Menu Highlights

Gokubuto Mapo Harusame (Mapo)

The flagship dish, the Gokubuto Mapo Harusame (Mapo), is a must-try. It features a satisfying level of spiciness with a rich flavor that perfectly complements the chewy thick noodles, making it the number one repeat dish.

Gokubuto Mapo Harusame (Soy Milk White Soup)

This variant, Gokubuto Mapo Harusame (Soy Milk White Soup), is a favorite among female diners. The combination of healthy, chewy thick noodles and light soy milk broth creates a flavor that is both appealing and comforting, even for those averse to spiciness.

Gokubuto Mapo Harusame (Mala Hotpot)

Based on the ongoing trend of mala hotpot, this new version of Gokubuto Mapo Harusame was developed in response to customer feedback. It features the refreshing aroma of Sichuan peppercorn and the robust heat of chilies, delivering an exciting and addictive blend of numbness and spiciness alongside a rich broth flavored with various spices.

Store Details

- Name: Gokubuto Mapo Harusame Sapporo Main Store
- Address: 064-0806, 2-13 No.6G Building, South 6, West 6, Chuo Ward, Sapporo City, Hokkaido
- Phone: 011-600-6406
- Hours: 18:00 - 23:00
- Closed: Irregular Days

About MAGOKORO DINING

MAGOKORO DINING primarily operates ghost kitchens with a focus on delivery, currently running ten locations with hybrid models centered around delivery and takeout, achieving an annual revenue of over 100 million yen. With plans to fully dive into the restaurant business, they've opened their first dine-in establishment, KINGSTON JERKCHICKEN, in Gotanda this January. This small, 10-tatami mat space has achieved daily sales of 250,000 yen and hit the milestone of 1,000 sales of its flagship Jerk Chicken Plate within just two months of opening.

For more on KINGSTON JERKCHICKEN, you can visit this link.