#Japan #Kyoto #Tsubasa Honda #Moonbat #Estaa

Moonbat's Innovative Umbrellas for 2024

As we face increasingly unpredictable weather, the need for functional and stylish umbrellas has never been greater. Moonbat Corporation, based in Kyoto, is renowned for its commitment to quality and innovation. This year, Moonbat unveils its latest products under the Estaa brand: "Magical Tech Protection," "Miracle Tech Protection," and "Kowaza," with popular actor and model Tsubasa Honda stepping in as the brand ambassador.

The highlight of this year's offerings is the new "Tough Series" of the Magical Tech Protection umbrella. Recognized as one of the lightest in the world, the umbrella now features advancements such as double carbon ribs and a 12-rib structure. This design ensures an incredibly lightweight yet resilient product, making it perfect for everyday use. The key visual message of "PEACE IN SUMMER" emphasizes the umbrella's ability to provide comfort and relief from summer discomforts like extreme heat, UV rays, and sudden rain showers.

Versatile Protection Against the Elements

In a time where intense sunlight, unexpected rain, strong winds, and sudden downpours can alter plans in an instant, the balance of durability and lightweight design becomes essential. The Magical Tech Protection umbrellas serve both these needs by seamlessly adapting to various weather conditions. The Tough Series stands out, not only for its feather-like weight but also for its multifaceted functionality, allowing users to mitigate UV rays and rain with a single product. This versatile item is ideal for anyone managing a busy day filled with different obligations.

Additionally, the Miracle Tech umbrella boasts compact size without sacrificing protection, featuring a light-blocking technology that ensures an optimal user experience. The Kowaza series has also been updated to offer an even easier folding mechanism, catering to those who prioritize practicality in their daily lives. With a lineup that accommodates varying weather and personal styles, these umbrellas represent a significant step forward in umbrella technology.

Tsubasa Honda: The Perfect Ambassador

The selection of Tsubasa Honda as the face of these new products aligns perfectly with the ethos of Moonbat's latest offerings. Known for her approachable charm and strong appeal across generations, Honda embodies the lighthearted spirit that the Estaa brand aims to encapsulate. Her ability to resonate with audiences makes her a fitting representative for the Magical Tech Protection series, which focuses on providing comfort and ease of use, while also being stylish.

As Honda gracefully showcases the umbrellas through the newly launched web movie, viewers are encouraged to notice her effortless poise in various conditions, whether it be bright sunshine or sudden rain. The film beautifully captures her dynamic expressions and showcases the lightweight and robust nature of the products.

Web Movie Highlights

Moonbat has also released a web movie for the Magical Tech Protection umbrella, highlighting the myriad expressions of Tsubasa Honda as she interacts with the products amidst various weather scenarios. The film opens with her shielding herself from the harsh summer sun, then transitioning to a scene where she deftly navigates through rain, all while her look remains stylish and composed. With a voiceover proclaiming that "This umbrella will protect you from scorching heat and UV rays," the overall narrative emphasizes the ease and efficacy of the Magical Tech series.

The film culminates with scenes celebrating the new Tough Series, where Honda demonstrates the umbrella’s resilience against gusty winds, showcasing its sturdiness and flexibility.

Behind the Scenes: A Look at the Photoshoot

The photoshoot for this campaign took place within the vibrant urban landscape of Tokyo. Honda dazzled in her first outfit, a mint-green jacket paired with shorts—a perfect choice for the seasonal theme. Upon handling the Magical Tech Protection umbrella for the first time, her immediate reaction was infectious, as she exclaimed, “It's so light!” Her authenticity shone brightly, which is part of what makes Honda so appealing.

In the subsequent segments, she switched her attire to showcase the Kowaza umbrella, executing graceful movements that synchronized her outfit's flow with the umbrella. Honda even incorporated her ideas into the scene, further enhancing the cheerful nature of the presentation.

Product Overview

Moonbat's 2024 umbrella models include competitive price points ranging from approximately ¥4,400 to ¥6,600. The complete range, including stunning color options and unparalleled features including UV protection and heat reduction, will be available via the Moonbat online shop and various retail outlets starting January 15th.

For those who seek both protection and style in their umbrellas, Moonbat's latest offerings promise to deliver just that, enhanced by a beautifully crafted marketing campaign showcasing Tsubasa Honda's magnetic persona.

Get Yours Today

To explore these new models and embrace the upcoming season with style, visit the Moonbat Online Store or check out the links to the official product pages for detailed information.

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