#Japan #Tokyo #HARU #Hair Mask #Hair Milk

Haru's New Hair Care Line Launch

On October 1st, Haru, the head beauty brand under Nijito Co., Ltd., will launch two innovative hair care products that tackle winter's specific challenges—Enrich Hair Mask and Protect Hair Milk. These cutting-edge products promise a luxurious experience, transforming your hair into the silky and voluminous mane reminiscent of a salon visit.

Addressing Seasonal Hair Concerns

As winter approaches, many people notice changes in their hair. Common complaints include dryness, frizz, and static electricity. This is primarily due to damage over time, which affects the hair's cuticle, causing moisture and proteins to escape. The result is a dull and unmanageable look that no one desires.

Rather than providing a temporary fix, Haru's approach focuses on long-lasting care. The brand emphasizes deep repair and moisture retention with its newly developed products designed to deliver exceptional benefits from the core of the hair.

Adopting a self-care approach, Haru encourages individuals to take a moment in their busy lives to appreciate the allure of manageable, shiny hair. Just a glance at your reflection can serve as a reminder of self-worth and confidence.

Key Features of New Products

1. Oil-In Design: Ensures deep penetration of nourishment while preventing moisture loss.
2. Nano Repair Emulsion: Utilizes nano-technology for effective internal repair down to the last strand.
3. Citrus Rose Fragrance: A delicate and fragrant experience that elevates everyday usage.

Oil-In Design for Ultimate Retention

The Enrich Hair Mask employs a sophisticated oil-in formulation, allowing potent beauty ingredients to deeply penetrate the hair and lock in moisture. Through a two-step process, the hair is expertly treated from within, ensuring the elimination of stress and promoting elasticity and softness. This cutting-edge design aims to turn frizz into silky smoothness, providing the relief your hair craves during the colder months.

Nano Repair Emulsion for Intensive Care

Haru's exclusive use of the ‘Nano Repair Emulsion’ ensures that three essential repair components are broken down to a nano size, allowing them to penetrate the hair fibers effectively. This advanced engineering promotes an internal restoration process, enabling the hair to retain moisture and achieve a new level of vitality.

The three-component formula includes hydrolyzed soybean protein, lauroyl glutamic acid (phytosteryl/octyldodecyl), and ceramide NP, all working harmoniously to rejuvenate and fortify the hair.

Enveloping Citrus Rose Fragrance

The products are infused with an exquisite Citrus Rose fragrance derived from essential oils. This unique blend combines fresh citrus notes with the soft warmth of rose, creating a calming and rejuvenating atmosphere that transforms hair care into a daily ritual of enjoyment and mindfulness.

Product Overview

Enrich Hair Mask

• - Description: A rich, concentrated treatment designed for intensive repair from the core.
• - Volume: 250g
• - Price: ¥5,200 (tax included)

Protect Hair Milk

• - Description: A versatile two-way treatment that locks in moisture while allowing for easy styling.
• - Volume: 100mL
• - Price: ¥2,300 (tax included)

Availability

The new products will be available sequentially:

• - Early Sales: Starting October 1, 2025, at various variety shops and select Haru retailers.
• - General Sales: Official online shop and major e-commerce platforms (Rakuten, Yahoo, Amazon, etc.) from November 4, 2025.

About Haru

Haru has established itself as a reputable head beauty brand, with over 7 million units sold from its best-selling product, the ‘Kurokami Scalp Shampoo.’ Available through its online storefront and approximately 4,000 retail locations nationwide, Haru promotes the concept of ‘head beauty’—a moment of self-reflection and care tailored to everyone’s unique journey.

Focusing on positive aging, Haru champions the idea of living beautifully at any age. The brand aims to continually innovate and offer diverse products that promote the true essence of beauty tailored to individual experiences.

For more information:

• - haru Online Shop
• - Haru on Rakuten
• - Haru on Yahoo
• - Haru Official Instagram

About Nijito

Nijito translates to ‘colorful person,’ and the company aims to support everyone in their journey of self-discovery and acceptance. As a pro-aging company, Nijito strives to create an environment where individuality is cherished and every day offers the chance for positivity and self-care.

Company Details

Nijito Co., Ltd.
Head Office: 2-2-22 Shiba Koen, Minato-ku, Tokyo
Fukuoka Office: 3-4-5 Tenjin, Chuo-ku, Fukuoka
TEL: 092-713-5778 FAX: 092-400-0848
MAIL: [email protected]
Website