#United States #New York #Toy Fair #JOYIN #JOVA

JOYIN's Strategic Engagement at Toy Fair New York 2026

Introduction
JOYIN, a leading U.S.-based consumer products company, will make its mark at Toy Fair New York 2026, held at the Javits Center from February 14 to 17. The company aims to present its comprehensive portfolio of retail-ready toys and active play solutions designed specifically for the North American market. With partnerships established with significant retailers such as Walmart, Menards, and Lowe's, JOYIN is well-poised to showcase its innovative approaches aligned with the evolving demands of the toy industry.

Focus on JOVA
At the heart of JOYIN’s showcase is JOVA, its flagship toy brand. Understanding the competitive landscape, JOYIN has structured JOVA into a clear, category-driven architecture that resonates with buyers. This structured approach allows retailers to easily identify the potential of positioning, pricing, and merchandising across different channels. JOVA features several product lines:

• - Vroomix: A collection of vehicle and transportation-themed toys designed to make a striking impression on shelves while stimulating play.
• - Klever Kits: Educational and DIY kits that nurture creativity, problem-solving skills, and STEM learning among children.
• - Play-Act: Role-play and early learning toys catering to language, cognitive growth, and social skills development.
• - Ziffy: Electric ride-ons and compact mobility toys perfect for everyday outdoor adventures.

By maintaining unified design standards and compliant packaging, JOYIN enables retailers to efficiently scale their offerings while providing the flexibility needed for exclusive collaborations.

Introducing SLOOSH
Alongside JOVA, JOYIN will introduce SLOOSH, its dedicated brand for outdoor and active play. This brand targets water play products and seasonal leisure items, leveraging the warmer months to sustain consumer engagement. SLOOSH aims to drive seasonal traffic with lifestyle-inspired items that are well-suited for both in-store displays and online promotions.

Commitment to North America
JOYIN is committed to the North American market, backed by localized teams and streamlined operations that foster close retailer partnerships. With an in-depth understanding of U.S. compliance standards, JOYIN collaborates with partners to curate assortments that align closely with market demands. This localized strategy not only guarantees consistent quality but also enables efficient execution and sustainable partnerships.

Previous Exhibitions and Global Reach
In addition to Toy Fair New York 2026, JOYIN has previously demonstrated its capability at leading international trade events such as the Spielwarenmesse in Nuremberg. These showcases reflect JOYIN's relentless pursuit of global execution and readiness, further solidifying its reputation in various markets.

Strengths and Buyer Relationships
What makes JOYIN an attractive choice for retail partners?

• - Extensive experience in supporting U.S. retail initiatives and seasonal programs.
• - Proven performance across prominent e-commerce platforms, offering insights driven by consumer trends.
• - Versatile capabilities encompassing branded, exclusive, and private-label development.
• - Integrated sourcing and supply chain management that allows for scalable solutions.
• - Dedicated U.S.-based account management ensuring close partner support.

These strengths position JOYIN as a strategically aligned sourcing partner, moving beyond the role of a mere vendor.

Visit Us at the Event
For buyers, distributors, and members of the media, JOYIN extends a warm invitation to visit Booth 2477 during Toy Fair New York 2026. Here, visitors can explore the innovative toy solutions and strategic insights that JOYIN brings into today's competitive retail environment.

About JOYIN
JOYIN establishes itself as a prominent consumer products company in the toy market, focusing on the creation and distribution of play-oriented brands. With robust foundations in product development and retail execution, JOYIN empowers its global partners with market-ready solutions that stand out in the dynamic retail landscape.