Revamping Customer Experience: KUZEN Doubles Revenue via LINE Integration

Enhancing Customer Engagement Through Innovative Technology

In a significant move aimed at boosting customer engagement, KUZEN, a conversational design platform based in Tokyo, has successfully integrated its services with Rehome-Navi, a popular LINE official account operated by Zigexn. As a result, the revenue generated through LINE interactions has reportedly increased by nearly 100%.

Background of the Integration

Zigexn, leading the charge in the home renovation market, specializes in providing a platform where users can receive free estimates for renovation services through their website, Rehome-Navi. The decision to integrate KUZEN's capabilities stemmed from an identified need to enhance the customer experience further. While Zigexn had utilized two prior LINE expansion tools since 2019 to improve communication with customers, it became evident that additional measures were necessary to continuously elevate revenue and attract new customers. Hence, there was a pressing need for a flexible LINE expansion tool that could deliver real-time customer data to their existing systems.

After evaluating various options, KUZEN was selected due to its cost-effectiveness and its ability to seamlessly integrate customer data obtained through LINE directly into Zigexn's systems—allowing for quick interaction and enhanced service delivery.

Implementation and Outcomes

Previously, the customer journey on the LINE platform required users to navigate away from the app to finalize their estimates. However, with KUZEN's implementation, this process has been streamlined, allowing customers to complete their estimation requests entirely within the LINE app. This integration has not only facilitated a more seamless user experience but has also significantly boosted the conversion rates of leads into verified sales, doubling revenue sourced from LINE.

Moreover, the integration enables instant transmission of estimation request information to Zigexn's core systems, allowing their representatives to address inquiries much more swiftly. The overall operational efficiency has seen a remarkable improvement, enhancing the customer experience.

Future Perspectives

Currently, Zigexn mainly utilizes phone calls to follow up on the estimates received via LINE. However, they are now starting to implement KUZEN's one-to-one chat capabilities, allowing for enhanced interactions directly within the LINE app. As the company moves forward, they aim to increase automation where feasible, ensuring that customer inquiries are processed efficiently and accurately. Their objective is to provide customers with timely responses and create a trusting environment in which they feel confident accessing the services offered.

For more about KUZEN and its innovative solutions, you can visit their service site at KUZEN.

About KUZEN

KUZEN is designed to maximize marketing effectiveness and streamline operations for businesses. Their platform supports smooth integration with external CRM, MA tools, and communication applications, proving particularly attractive to over 550 companies across various industries and scales. For further inquiries, contact them at [email protected].