#United States #Planet Fitness #Hampton #Fitness Centers #Colleen Keating

Planet Fitness Ends 2025 on a High Note

As 2025 concluded, Planet Fitness, Inc. (NYSE: PLNT) showcased notable progress through its year-end operational metrics, indicating robust growth and positivity in the fitness industry. By December 31, 2025, the fitness titan reported a membership expansion, reaching approximately 20.8 million individuals. The company also noted a 6.7% increase in system-wide same club sales, reflecting the brand's strong market presence.

With strategic planning and execution, Planet Fitness achieved significant milestones. The opening of 181 new clubs, including 23 corporate-owned locations, marked an accelerating growth trajectory. The total number of clubs across various regions now stands at 2,896. Alongside this, the company secured placements of equipment in 152 new franchised locations, further diversifying its operational footprint and enhancing service delivery to a growing clientele.

CEO Colleen Keating expressed enthusiasm regarding the results, stating, "We delivered strong outcomes in 2025 and surpassed our key growth objectives from the start of the year." This achievement underscores the company’s commitment to optimizing member experiences, particularly through improving strength equipment in clubs, thereby enhancing overall fitness services. She further emphasized the importance of engaging with younger consumers, especially via successful initiatives like the High School Summer Pass Program, which attracted a record number of participants.

The shift in marketing strategy, as agreed with franchisees, to channel a portion of contributions from the Local Ad Fund to the National Ad Fund, aims to refine and expedite new marketing opportunities. This innovative approach is expected to stimulate member acquisition and growth, securing a competitive edge in the evolving fitness landscape.

Outlook for 2026

Entering 2026, Planet Fitness remains in a solid position to meet the ongoing demand for fitness solutions. As consumer health and wellness take precedence, the brand's commitment to providing a non-intimidating, high-quality, and affordable fitness experience stands prominent. Keating highlighted an ongoing focus on redefining the brand promise and enhancing the member experience, vital for sustained growth.

The company is poised to release its detailed fiscal year results for 2025, along with future projections for 2026, on February 24, 2026, providing more insight into its strategic direction and growth forecasts. Additionally, a live webcast of the management's fireside chat presentation at the 2026 ICR Conference on January 13, 2026, at 10:30 AM Eastern Time will offer stakeholders a platform to engage with company insights. The presentation will be accessible at their investor relations site, further enhancing transparency with investors.

Planet Fitness has been a key player in the fitness sector since its inception in 1992 in Dover, NH. Today, it stands as one of the largest and fastest-growing fitness center franchises globally, serving members not only across the United States but also expanding presence into Canada, Mexico, Panama, Australia, and Spain. It's mission remains focused on enhancing lives through providing a welcoming fitness environment, famously referred to as the Judgement Free Zone®.

With approximately 90% of its clubs operated by independent franchisees, Planet Fitness continues to thrive as it balances corporate strategy with grassroots-level operations, maximizing its potential in a competitive market.

Conclusion

In light of 2025’s achievements and 2026's promising outlook, Planet Fitness showcases a revitalized commitment to health, fitness, and community engagement. As societal focus pivots towards wellness, Planet Fitness positions itself as not just a fitness center, but a vital partner in promoting healthier lifestyles and improved well-being for millions of people around the world.