#Japan #Tokyo #Branding #Itabashi #Workshop

Shape the Future of Itabashi through Community Workshops

Itabashi Ward, a vibrant area in Tokyo, is launching an exciting initiative aimed at revitalizing and promoting its unique identity through community engagement. From August to October 2023, the ward will host a series of workshops designed to invite local residents to share their ideas and insights on the new 'Itabashi Brand Strategy'. If you have a passion for making Itabashi a better place, this is your chance to get involved!

Background of Itabashi Brand Strategy

Itabashi Ward has taken significant steps to build a strong community identity, promoting its attractions such as beautiful parks, cultural facilities, lively shopping streets, and innovative businesses. The ward's commitment to updating its branding strategy is reflected in past initiatives like the 'City Promotion Strategy' established in 2015 and the 'Brand Strategy' set forth in 2020. By gathering community input in the upcoming workshops, Itabashi aims to clarify its appeal and enhance local pride, ultimately leading to greater community vitality.

Who Should Participate?

This workshop is open to anyone who:

• - Holds a desire to improve Itabashi
• - Is aware of the area's hidden gems
• - Has creative ideas to contribute
• - Is interested in urban development and community revitalization
• - Simply loves Itabashi!

The event is designed for all residents, workers, and students of Itabashi, regardless of age, profession, or experience. Your love for Itabashi can contribute to shaping its future!

Workshop Breakdown

The series consists of three workshops:

1. Workshop One: What Defines Itabashi?

Date: August 9, 2023 (Saturday)

• - Explore the concept of community branding.
• - Discuss what makes Itabashi unique as a city.
• - Share regional attractions in group discussions and reflect on the existing brand strategy.

2. Workshop Two: Communicating Itabashi's Essence

Date: September 6, 2023 (Saturday)

• - Determine the key attractions that encapsulate 'Itabashi-ness'.
• - Collaboratively brainstorm effective ways to communicate these charms.
• - Group sessions to share insights and strategies.

3. Workshop Three: Crafting the Itabashi Brand Story

Date: October 11, 2023 (Saturday)

• - Understand what a brand story entails.
• - Create the narrative of a fictional character representing Itabashi.
• - Exchange and refine ideas in group discussions, considering how to further enhance Itabashi's identity.

Event Details

• - Dates: August 9, September 6, October 11, 2023
• - Time: 2 PM to 5 PM each day
• - Location: Muji, Minami Town 22 (22-14 Minami, Itabashi)
• - Fee: Free
• - Participants: 30 spots available (prioritizing those who can attend all sessions, selected by lottery)
• - Registration Deadline: July 31, 2023
• - Eligibility: Residents, workers, and students in Itabashi
• - Facilitator: Masaki Nakamoto of Nakamasagas
• - Organizer: Itabashi Ward, with support from the Regional Planning Architecture Research Institute
• - Contact: itabashi-brand@arpak.co.jp

How to Apply

Interested individuals can register via the application form on the designated webpage.

Should you have any questions, feel free to reach out to the Itabashi Ward Brand Strategy Department at 03-3579-2515!

This is a fantastic opportunity to have a direct impact on the future of Itabashi. Your ideas, perspectives, and creativity are crucial in building a vibrant community identity. Let's come together and make Itabashi shine bright in the future!

Conclusion

Your voice matters in the development of Itabashi’s branding strategy! Join the workshops, and let’s work collaboratively to highlight the unique characteristics of our beloved city.