Mash Gang Revolutionizes Non-Alcoholic Beer Scene in Wisconsin

In a wave of innovation shaking up the beer industry, Mash Gang—a trailblazing non-alcoholic beer brand based in the UK—has made its grand debut in Wisconsin. The brewery, known for its mantra "Get Mashed, Not Smashed," is responding to a burgeoning trend where social gatherings increasingly lean towards alcohol-free alternatives without sacrificing flavor or fun.

With the start of 2025, Mash Gang has introduced four new and exciting brews to complement the established beer culture of Wisconsin: Chug, Glug, Journey Juice, and Lesser Evil. Each beer brings its unique personality while demonstrating Mash Gang's commitment to bold flavors and innovative brewing techniques.

Introducing the New Brews

Chug: A Bold and Smooth IPA

Starting with Chug, the brewery presents a juicy hazy IPA boasting a mere 0.5% ABV. Brewed with an impressive array of premium hops such as Galaxy, Citra, and Amarillo, Chug promises an explosion of tropical flavors complemented by a smooth, soft mouthfeel. This brew has quickly become Mash Gang's best-selling pale ale, proving that non-alcoholic beers can hold their ground against traditional craft beers.

Glug: A Unique Cerveza Experience

Next up is Glug, a modern take on the classic Cerveza. With unexpected notes of white grape and gooseberry, this beer expertly challenges the perception of light beers being bland or lackluster. By blending traditional brewing techniques with innovative methods, Glug delivers a refreshing and bold taste, keeping its authentic Cerveza character with a hint of corn for added depth.

Journey Juice: Adventure in a Bottle

For those craving something adventurous, Journey Juice offers an unforgettable drinking experience. This sweet, spicy, and sour IPA is a masterful creation infused with mango and a hint of chili, tailored for every occasion—from summer strolls to cozy evenings among friends. Each sip reflects Mash Gang’s playful spirit and commitment to flavorful innovation.

Lesser Evil: Luxurious Indulgence

Finally, for a limited time, Mash Gang introduces Lesser Evil, a decadent chocolate cherry stout. With rich chocolate flavors, creamy oats, and the tangy twist of cherry juice, this beer takes guilt-free indulgence to new heights. At just 0.5% ABV, it’s the perfect companion for holiday festivities or a relaxing evening by the fireplace.

The Brand Story

Founded during the pandemic, Mash Gang evolved from a homebrewing project into a respected contender in the non-alcoholic beer market. With a focus on bold flavors and premium ingredients, the brewery is reshaping how consumers view non-alcoholic options. “Our mission is to bring people together, whether they are seasoned beer enthusiasts or new to the craft,” says head brewer Jordan Childs, who has garnered multiple nominations for Brewer of the Year in the UK.

Wisconsin, particularly Milwaukee, serves as the perfect backdrop for Mash Gang's launch. Known for its rich brewing heritage, Milwaukee embodies the spirit of innovation and quality that Mash Gang aims to celebrate through its products. This launch not only marks a significant milestone for the brand but also underscores the growing demand for alternatives to traditional alcoholic beverages. According to NielsenIQ, the market for non-alcoholic beer has surged by 32% in 2023 alone, indicating a significant shift in consumer preferences towards flavorful, alcohol-free options.

A New Era for Beer Lovers

As Mash Gang continues to disrupt the norms of the beer industry, the brewery invites all to join their movement against mundane drinking experiences. With catchy slogans and groundbreaking flavors, Mash Gang’s mission of spreading joy in every sip is a proclamation that boring beer is a thing of the past.

In conclusion, Mash Gang's arrival in Wisconsin marks a significant chapter in the story of non-alcoholic beer, equipped with four exciting new varieties that marry enjoyment and social responsibility. To explore their innovative products, visit mashgang.com and follow their journey on social media @mash__gang.

Whether you're cutting back on alcohol or simply searching for something new to enjoy, Mash Gang offers a vibrant alternative. Let's raise a glass to a future of exciting flavors and alcohol-free fun!