#Japan #Tokyo #ABITOKYO #S Holdings #Yanyan Channel

Record-Breaking Achievement for Yanyan Channel

In an extraordinary feat for the live commerce sector, S Holdings, a company dedicated to enhancing daily life through innovative experiences, announced that its TikTok live commerce channel, Yanyan Channel, achieved an outstanding Gross Merchandise Value (GMV) exceeding 65 million yen during a live broadcast held in South Korea on March 20-21, 2026. This record-setting performance marks a significant increase from the previous GMV of 55 million yen set in August 2025, cementing Yanyan Channel's position at the forefront of live commerce in Korea.

Background: The Evolution of Experiential Live Commerce

The Yanyan Channel had already garnered attention after its August 2025 live broadcast, which also took place in South Korea. With a total GMV of 55 million yen during that event, the channel received coverage from major Korean news outlets like MBC News, highlighting its impact on the live commerce landscape. To surpass these previous records, the latest broadcast emphasized local, immersive content creation, showcasing products in conjunction with real-time views of South Korea.

Highlights of the Recent Broadcast

• - Enhanced Trust through Local Expertise

Unlike previous studio-centered broadcasts, the recent event incorporated live demonstrations from leading medical clinics and dermatology specialists in bustling Myeongdong. By delivering the latest in Korean beauty in real-time, Yanyan Channel was able to engage viewers effectively, achieving a higher level of trust and engagement.

• - Record-Breaking GMV

Achieving over 65 million yen in just 12 hours, the Yanyan Channel set a new standard for sales efficiency in live commerce and established a successful new model for future endeavors in this space.

• - Strong Partnerships with Global Brands

The channel introduced products from popular local brands while emphasizing authentic context and usage scenarios. This approach notably improved the conversion rates, ensuring that the audience felt more connected to the products being promoted.

Broadcast Summary

• - Event Duration: March 20-21, 2026
• - Total Broadcast Time: 12 hours
• - Total GMV: Over 65 million yen (a new record)

Future Prospects

S Holdings and ABITOKYO plan to leverage their growing partnerships with global brands to continue providing innovative shopping experiences that connect Japan with the world live. As a leading company in live commerce within Asia, they aim to keep expanding the potential of online sales, enhancing customer interaction and driving sales growth.

About Yanyan Channel

Yanyan Channel, one of the most successful TikTok live commerce channels in Japan, operates under the live commerce-focused production company S-LIVE JAPAN. With a talent for planning, directing, and creating effective sales strategies, the channel showcases a diverse range of products—from beauty and health items to the in-house apparel brand ABITOKYO. Recently, it has also embarked on a “Regional Revitalization Project” by collaborating with local governments and businesses across Japan to promote local specialties through live broadcasts, achieving impressive sales figures like over 40 million yen in just two days.

For more information, visit our TikTok page.

About S-LIVE JAPAN

S-LIVE JAPAN is a specialized live commerce production company featuring talents who excel on platforms like TikTok. With accreditation as a TikTok official Creator Agency Partner (CAP), the company bridges the gap between creators and businesses, facilitating promotions and collaborations on the platform. Yanyan Channel proudly maintained the top GMV ranking for TikTok Shop over four consecutive months from November 2025 to February 2026, showcasing its commitment to data-driven strategies and effective brand partnerships.

Company Overview

• - Company Name: S Holdings, Inc.
• - Location: 3-5-11 Kamioosaki, Shinagawa-ku, Tokyo, 4th floor of MEGURO VILLA GARDEN
• - CEO: Eonyang Yan (代表取締役CEO 燕 咏靖)
• - Established: May 14, 2012
• - Capital: 50 million yen
• - Business Areas: Live commerce, influencer training, branding, and more.
• - Website: S Holdings

For media inquiries and interviews, please contact our PR team.