#Japan #Setagaya #Cortese #Hitennyo #Nakaochi

Hitennyo: A New Era in Japanese Sake

The Japanese sake brand Hitennyo has emerged as a groundbreaking player in the world of sake, enchanting both novices and connoisseurs alike. Launched by CORTESE Co., located in Setagaya, Tokyo, Hitennyo represents a unique fusion of artistry, craftsmanship, and innovative flavor profiles. With its premiere line of products, including Sweet Moon and Shining Mist, launched in July 2026 via the online shop Tokyo Shusui, this brand is set to redefine the way we enjoy Japanese sake.

Origins of Hitennyo

The inception of Hitennyo is deeply rooted in an artistic encounter. The journey began approximately a decade ago when Yuki Yamamoto, a renowned fabric artist, introduced a breathtaking piece named Hitengetsu Seijaku. Crafted as a tribute to the victims of the Great East Japan Earthquake, this artwork resonated with profound beauty and emotion, eventually becoming the label for Hitennyo.

The founder of CORTESE Co. was inspired to experiment with what kind of sake could encapsulate such artistry. This initial curiosity paved the way to a career in the sake industry, marked by fruitful partnerships with various sake breweries and a deepening understanding of the market dynamics.

Collaborating for Excellence

At the heart of Hitennyo's creations is a synergistic partnership with Nakaochi Brewery, located in Yamagata Prefecture. Under the guidance of Master Brewer Yoshiaki Takahashi, Nakaochi specializes in pure rice sake, employing only locally sourced rice for their brews. With unwavering technical expertise and an inventive spirit, Nakaochi aims to craft groundbreaking sake experiences.

Hitennyo's product development incorporates market insights and consumer preferences, crafted into distinct flavor profiles and eye-catching designs. For instance, Sweet Moon is designed as a dessert sake, offering flavors reminiscent of white peaches, ideal for post-meal indulgence or serving as a cocktail base.

Product Highlights

Sweet Moon:

• - Volume: 500ml / 180ml

- ABV: 15%
- Polishing Ratio: 50%
- Flavor Profile: Rich sweetness balanced with fruity notes.

Shining Mist:

• - Volume: 330ml

- ABV: [To be confirmed]
- Polishing Ratio: 60%
- Flavor Profile: Crisp and refreshing with a sparkling finish.

Through careful blending and innovation, both of these beverages invite consumers to explore new dimensions of sake enjoyment.

Design and Branding

Hitennyo’s labels reflect the brand's artistic roots. The updated designs feature gradients of blue and pink or yellow, signifying elegance and joy, drawing parallels to the serene beauty of a starlit night sky. This aesthetic transformation corresponds with the rebranding efforts to appeal to a modern demographic, primarily targeting women in their late twenties to thirties who may be exploring the sake landscape for the first time.

The ambition to reach broader audiences includes promoting sake as a versatile beverage, suitable for various pairing options—be it light appetizers, seafood, or even desserts.

Upcoming Events and Future Aspirations

With a strong debut and clear vision, Hitennyo will display its offerings at the GOOD LIFE Fair 2026 from September 25-27 at Tokyo Big Sight, showcasing their products and engaging with potential buyers.

Looking ahead, CORTESE Co. aims to expand Hitennyo's reach both within Japan and internationally, targeting markets in Asia and Europe, such as Taiwan, China, and the UK.

Conclusion

The vision behind Hitennyo is not merely to create a product but to build an experience where consumers can discover and appreciate the nuances of sake. With each sip, there is a story—an intricate blend of artistry, tradition, and innovation. In this journey of taste, Hitennyo invites you to savor the flavors of a new age in Japanese sake.