Crown Royal Unveils Limited Edition Jacket Celebrating New Orleans Ahead of Super Bowl LIX
Crown Royal is celebrating the vibrant culture of New Orleans as part of the lead-up to Super Bowl LIX, making a significant splash with the introduction of a limited-edition satin jacket featuring collaboration with Starter, a well-known sports apparel brand. This unique jacket is set to be available exclusively in New Orleans during the Super Bowl weekend, reflecting both the brands' legacies and the spirit of the city.
A Celebration of Heritage
The Crown Royal x Starter NFL Super Bowl LIX Satin Jacket merges the rich history of two iconic brands. The jacket features a sleek satin black body, proudly displaying the recognizable Crown Royal logo alongside the NFL shield on the front. Embracing the classic Starter style, the jacket showcases two distinct patches on the left upper sleeve, commemorating the 2024 Crown Royal Rig Tour.
Additional design elements include a vibrant back that boasts the Super Bowl LIX logo with a striking color scheme that incorporates Mardi Gras-inspired hues of red, green, and gold, reminiscent of the artistic ironworks found throughout the French Quarter. Adding a personal touch, the jacket features elegant script that highlights its host city, with a gold-embroidered outline of Louisiana alongside the emblematic Crown Royal crown.
A Not-Only-For-Game-Day Statement
More than just a stylish piece, the jacket signifies a commitment to social responsibility. A portion of the net proceeds from its sales is earmarked to support the Foundation for Louisiana, an organization dedicated to enhancing the community's resilience and well-being.
In a bid to launch the stunning jacket, Crown Royal has partnered with New Orleans icons, including legendary rapper Juvenile, who will showcase the jacket in a celebration that embodies the very soul of New Orleans. Additionally, hip-hop artist Mannie Fresh will contribute to the festivities at the Starter House, where attendees can enjoy a private performance amid the city's rich cultural backdrop.
Juvenile expressed his pride in the collaboration, stating, 'New Orleans is a part of my identity. Partnering with Crown Royal to drop these jackets is all about celebrating what makes this city so special.' He encourages fans to ensure they get their hands on the exclusive jacket while supplies last.
Details of Availability
The Crown Royal x Starter NFL Super Bowl LIX Satin Jacket will be sold at the Starter x NFL Shop, located at 333 Canal Street in New Orleans, from February 5th to 8th, 2025, priced at $250 plus tax. Interest surrounding the jacket highlights Crown Royal's ongoing commitment to supporting local communities, as demonstrated through their 'Kick Off with Crown' initiative. To commemorate the Super Bowl, Crown Royal will also establish the Crown Royal Station, a high-energy tailgate experience that will immerse fans in New Orleans' local flavors and musical traditions.
Guests at the Crown Royal Station will have opportunities to participate in the Purple Bag Project—a community health initiative where wellness essentials are packed into purple bags that trigger a donation to the Foundation for Louisiana. A generous $1 will be donated for each bag packed, reflecting Crown Royal's dedication to philanthropy. Those not in attendance can still participate by engaging on social media to help generate additional donations.
Conclusion
Crown Royal thrives on the interplay of giving back and cultivating memorable experiences. By launching this exclusive jacket, they encapsulate the vibrant spirit of New Orleans while simultaneously contributing to the community's welfare, truly embodying their promise of generosity. Fans and collectors are urged to be part of this historic celebration during Super Bowl LIX and to wear their pride for New Orleans on their sleeves—quite literally!
Embracing both style and purpose, the Crown Royal x Starter jacket is destined to be a cherished piece of sports memorabilia, remembered long after the final whistle blows.