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CES Unveiled Europe Returns to Amsterdam

The Consumer Technology Association (CTA) has announced that CES Unveiled is returning to Amsterdam with a renewed focus and a new name: CES Unveiled Europe. This annual event, slated for October 28, 2025, promises to highlight the vibrant and innovative technology ecosystem across Europe, bringing together industry leaders, government officials, media, and investors from various sectors.

CES Unveiled Europe is designed to spotlight groundbreaking technologies and visionary ideas from over 70 influential brands and emerging startups across Europe. The event aims to create a collaborative environment where innovators can showcase their work, fostering connections and discussions on the future of technology.

Gary Shapiro, CEO and Vice Chair of the CTA, emphasizes the importance of this gathering, especially in times of global uncertainty. “When it comes down to the wire, the hour of innovation leaders strikes. CES Unveiled Europe serves to bring together some of the brightest minds in the European tech sector, allowing European innovators to shine. Innovation knows no bounds, and we can't wait to experience the best from Europe this fall in Amsterdam,” Shapiro stated.

This year's event will provide a sneak peek into CES 2026 and is organized in collaboration with the Dutch Ministry of Economic Affairs and is supported by the European Innovation Council (EIC). Dutch Economic Minister Dirk Beljaarts expressed pride in hosting CES Unveiled Europe once again, recognizing the contributions of local innovators, startups, and scale-ups to the tech landscape.

Since the inaugural CES Unveiled in Amsterdam in 2017, the event has grown into a prestigious platform for showcasing the Netherlands' dynamic tech ecosystem. It serves as a stage for startups and established companies to present their innovations ahead of CES 2026, the largest global technology event scheduled for January 6-9, 2026, in Las Vegas.

One of the highlights of CES Unveiled Europe is the pitch competition for startups, organized in partnership with EIC. This competition offers attendees the chance to win a coveted exhibition space in Eureka Park, known as the vibrant startup area of CES 2026. The event also features a match program designed to connect innovative startups with potential investors, further promoting the growth of the tech ecosystem.

Kinsey Fabrizio, President of the CTA, commented on the extended influence of CES Unveiled Europe, noting that it goes beyond Amsterdam and showcases remarkable innovations and dynamic companies from across Europe. “CES Unveiled Europe is more than just a new name; it signifies a renewed commitment to fostering European innovation and continuing discussions within the tech sector. It will provide one of the first glimpses into CES 2026,” Fabrizio remarked.

As part of the lead-up to the main event in Amsterdam, “The Road to CES” will make a stop in Paris on September 17, 2025, during the CES Tech Trends x FDDay event in partnership with France Digitale. This initiative is set to build excitement for CES 2026 and demonstrate ongoing advancements in technology.

In conclusion, CES Unveiled Europe not only marks a return to Amsterdam but represents a pivotal moment for the technology sector, emphasizing innovation, collaboration, and forward-thinking ideas that will shape the future. Tickets for this highly anticipated event are available now, promising insights and opportunities that industry professionals cannot afford to miss.

For more information regarding CES and to stay updated on future events, visit CES.tech. Follow the CTA on social media @CTAtech for continuous innovation updates.