VARTA Launches New Product Line to Simplify Battery Selection for All Users

VARTA's Innovative Battery Selection Made Easy

VARTA Automotive recently unveiled an innovative new product line aimed at simplifying the battery selection process for wholesalers, retailers, garages, and fleet operators. This fresh range aims to meet the evolving demands of modern vehicles while ensuring optimal performance across various applications.

A Clear Structure for Every Application

Recognizing the increasing complexity of vehicle requirements, VARTA has introduced a technology-based assortment structure adorned with a new color-coded labeling system. This system categorizes batteries into distinct classes to facilitate easier identification and selection. The blue-labeled SLI (Starting. Lighting. Ignition) battery provides reliable starting power for conventional cars. Meanwhile, the EFB (Enhanced Flooded Battery) variant, marked with a silver label, enhances performance in Start-Stop vehicles and commercial vehicles with basic hotel functions. For demanding applications, the AGM (Absorbent Glass Mat) battery, identified by a gold label, is specifically designed for advanced Start-Stop systems and well-equipped commercial vehicles.

The highlight of this new product line is the addition of a Li-Ion battery, denoted by an orange label, tailored for deep discharge off-grid recreation applications like campers and boats. With superior energy storage capabilities and smart connectivity accessible via a Bluetooth app, this addition aims to enhance user experience dramatically. This organized labeling system streamlines the selection process, reducing complexity at points of sale and online.

Meeting Modern Automotive Needs

VARTA's introduction of advanced battery types directly addresses the changing needs of the automotive industry. The newly launched EFB H9 and AGM H3 batteries are designed to improve energy efficiency, provide longer cycle stability, and optimize performance for contemporary vehicles. For heavier applications, the VARTA ProMotive series has expanded with the EFB A-Type, which supports modern low-voltage systems in today's trucks and commercial vehicles. Following this design principle, the new AGM B-Type will optimize performance and reliability even further, with a market release scheduled for autumn 2025.

As digital and off-grid lifestyles gain traction, VARTA has also introduced a premium Li-Ion Leisure range for campers, caravans, and marine applications. This range boasts twice the usable energy of lead-acid batteries, over 3,000 cycles, a design that is 45% lighter, and smart connectivity via Bluetooth and CAN bus. The VARTA Li-ion Accu Check App enables real-time monitoring of battery condition, charging status, and usage, further enhancing user convenience.

Supporting Partners Across the Industry

In addition to the new product assortment, VARTA continues to support its partners with targeted services within the automotive sector. Wholesalers, retailers, and garages benefit from a streamlined purchasing process and clear customer guidance. They can utilize the VARTA Battery Finder for accurate battery selection and gain professional training to stay updated on the latest technologies. Fleet managers are offered the VARTA Fleet Program for expert support and customized purchasing, whereas the Total Cost of Ownership (TCO) calculator aids in optimizing investments by analyzing battery performance and cost-efficiency.

With this new product lineup, VARTA reinforces its commitment to simplifying battery selection while delivering industry-leading performance. From garages to fleet managers and adventure seekers, the new range ensures that finding the right battery has never been easier.

For more information, visit www.varta-automotive.com.

About Clarios

Clarios is the global leader in advanced low-voltage battery technologies for mobility. Our batteries and smart solutions power nearly every type of vehicle and can be found in one of three cars on the road today. With approximately 18,000 employees across more than 100 countries, we bring deep expertise to our Aftermarket and OEM partners, along with reliability, safety, and comfort into everyday life. We take our responsibility to the planet seriously with a rigorous focus on sustainability—promoting the best practices across our industry. We aim to ensure that 100% of our products sold are recyclable while recycling 8,000 batteries per hour within our network.