Realation Partners with Boss Mizuno to Boost Live Streaming Sales Strategies

Realation's Strategic Partnership with Boss Mizuno

株式会社リアレーション, headquartered in Shibuya, Tokyo, has recently announced a collaboration with the highly regarded sales strategist and live sales expert, Boss Mizuno. This partnership aims to amplify the effectiveness of live commerce and promotional streaming initiatives for businesses through social media platforms.

The Growing Demand for Live Streaming Sales

In recent years, the method of utilizing real-time communication for sales, particularly through live commerce and social media live broadcasts, has seen a rapid surge in demand. As more products are sold via social networks, capturing viewers' attention and stimulating their purchasing desire necessitates advanced live selling skills, rather than mere information dissemination.

To tap into this increasing demand, Realation has decided to join forces with Boss Mizuno, a professional known as the “Expert that Makes You Want It.” Mizuno has an impressive record, having achieved sales of 3 billion yen within just six days. The collaboration intends to blend Realation's expertise in social media marketing and promotion with Mizuno's remarkable presentation skills that allow for selling without overtly pushing products.

Profile of Boss Mizuno

Sales Strategy Consultant

Boss Mizuno graduated from Waseda University and began his career in entertainment as a comedian under Yoshimoto Kogyo. Following stints in sales and publishing, he transitioned to becoming a live sales professional. He has successfully sold over 1,500 product items for large companies and has served as a speaker at corporate training sessions, transferring his sales knowledge to more than 9,000 individuals across 400 companies. Presently, he works as a sales strategy consultant, engaging in comprehensive corporate strategies including exhibition planning, sales staff training, and recruitment support.

Services Offered: Mizuno’s services encompass exhibition presentation delegation, live event sales, product promotion video engagements, live commerce, and television shopping appearances, alongside sales consulting and training sessions.

Exhibition Achievements

In notable exhibitions, Mizuno has facilitated the acquisition of 5,747 leads for a major IT solutions company (192% of the target) and six “Hot of Hot” leads for an industrial machinery manufacturer (200% of the target). His effective strategy in B2B exhibitions has garnered significant praise.

Joint Initiatives Ahead

Through this partnership, both companies will enhance the following services:

1. Live Commerce/Social Media Live Streaming Planning and Participation
Leveraging Mizuno's exceptional sales capacity and entertaining presentation style, Realation will support companies in educating customers and driving sales through both proprietary platforms and external media.

2. Promotional Video Production
High-quality promotional videos will be created to engage customers and attract interest, including product PR videos, infomercials, and commercial appearances.

3. Exhibition and Event Customer Acquisition Support
By centering around “exhibition presentation delegation,” the collaboration will create a structured process for attracting attendees, securing leads, and transforming those leads into business opportunities, thus ensuring successful exhibition outcomes.

Realation aims to solve marketing challenges for businesses by merging creativity with content, intellectual property, and media under this collaboration with Boss Mizuno, thereby fostering “new connections.”

About Talking Fan Co., Ltd.

- Company Name: Talking Fan Co., Ltd.
- CEO: Yoshikuni Mizuno (Boss Mizuno)
- Services: Exhibition presentation delegation, live event sales, product PR video appearances, live commerce, television shopping, and sales consulting.
- Location: 2-8-4, Ebisu-nishi, Shibuya, Tokyo 5th Floor, EX Ebisu-nishi Building
- Website: https://jitsuen.jp/

About Realation Co., Ltd.

- Company Name: Realation Co., Ltd.
- CEO: Yuji Yamashiro
- Services: Various operations concerning SNS marketing and promotion, production management.
- Location: 1-21-8, Ebisu, Shibuya, Tokyo 8th Floor, VORT Ebisu III
- Website: https://realation.jp/