#Japan #Tokyo #Customer Experience #Digital Marketing #WACUL

Unveiling the Dual Marketing Approach by WACUL

In a world where digital technology blends seamlessly into our daily lives, companies must adapt marketing strategies to keep up. On November 27 (Thursday), WACUL, a leading company in marketing DX based in Chiyoda, Tokyo, will host a conference titled "Marketing Strategies for Digital and Real Engagement: Unlocking Consumer Experience with Data Insights". This event promises to explore how data can guide strategic execution to create profound customer experiences.

The Conference Overview

In the era of information overload, consumers often find themselves exhausted when it comes to making choices. Therefore, enhancing the value of real-life experiences becomes essential to fostering deeper customer engagement. However, if these experiences are simply created based on intuition, they risk becoming fleeting trends. What is necessary is a guiding compass—data that heightens our understanding of consumer behavior.

Utilizing digital information to gain insights into customer preferences allows businesses to design impactful experiences that resonate on both digital and physical levels. This conference will delve into the dual approach to marketing that can generate differentiation and position brands to thrive in today’s competitive landscape.

Highlights of the Event

The conference features various experts who will share practical examples and unpack marketing strategies that utilize both digital and real-world approaches. The overall schedule is as follows:

• - Title: Marketing Strategies for Digital and Real Engagement: Unlocking Consumer Experience with Data Insights
• - Date: November 27, Thursday 10:00 AM - 5:30 PM
• - WACUL Session: 10:00 AM - 10:40 AM

Keynote Presentation

WACUL’s co-CEO, Yuui Kakiuchi, will lead the keynote session focusing on maximizing the lifetime value (LTV) of Giants fans. Partnering with Yomiuri Shimbun, he will present marketing initiatives aimed at increasing fan loyalty through data analysis and qualitative research, showcasing how to visualize the journey from casual supporters to fervent advocates. This session not only caters to sports business professionals but also offers insights beneficial for companies focused on long-term customer relationships.

About WACUL

Founded in 2010, WACUL has positioned itself as a trailblazer in digital marketing consulting. Through advanced technologies like AI and data analytics, WACUL effectively bridges the gap between insight and execution. The flagship product, the "AI Analyst," has been implemented in over 40,000 sites, streamlining the PDCA (Plan-Do-Check-Act) cycle for marketing. The service aids businesses in identifying and prioritizing effective strategies, making it simpler to achieve efficient marketing transformations.

As a marketing DX company, WACUL is dedicated to maximizing client revenues through innovative digital solutions, requiring tailored partnerships and strategic operational plans.

Additionally, WACUL offers various services, including:

• - AI Analyst: Automating the PDCA cycle in digital marketing.
• - AI Analyst SEO: Comprehensive support for SEO strategies.
• - AI Analyst AD: Efficient advertising operational services.
• - Marketer Agent: Connecting companies with freelance marketing professionals.

Join Us

To experience firsthand the integration and principles of dual marketing strategy, register for the conference here. This event is a wonderful opportunity for marketers and businesses seeking to enhance their digital transformation and customer engagement efforts.

For more information about WACUL and their comprehensive range of services, visit their website.

Don’t miss out on how data can transform marketing strategies today!