Understanding Product Analytics: Insights from the Amplitude Tokyo Meetup

Exploring the Amplitude Tokyo Meetup

On September 17, 2025, DearOne, a subsidiary of NTT Docomo specializing in marketing solutions, co-hosted the Amplitude Tokyo Meetup with Amplitude, a leading product analytics platform. This event aimed to showcase successful case studies utilizing Amplitude and introduce cutting-edge features powered by AI. The gathering provided a valuable opportunity for companies focused on product improvement and growth to connect and share insights.

Event Overview

The Amplitude Tokyo Meetup was held at the WeWork Hibiya Fort Tower, drawing a wide array of participants, including marketers and product managers from various sectors such as e-commerce and application development. The event’s agenda featured two insightful sessions, highlighting significant topics in product analytics.

Session Highlights:

1. Boosting Success Metrics - Presented by Koutaro Inoue (LIFULL) and Masano (DearOne):
In this engaging first session, participants learned about a strategy that achieved a staggering 280% increase in success rates and a tenfold increase in conversion rates (CV). The focus was on accelerating the “market learning count” as a crucial metric, highlighting how hypothesis testing speed can coexist with improved outcomes. The discussion also revealed how over 200 Amplitude users within organizational settings have successfully fostered data-driven cultures and internal initiatives to reinforce continuous learning.

2. AI Agents in Product Analytics - Led by Takao Aoki (Amplitude Analytics):
During the second session, the spotlight turned to Amplitude's innovative AI Agent, set to launch this fall. This feature empowers users by allowing them to input natural language queries, such as, “What causes a decline in conversion rates?” or “Which segments show lowered activity rates?”. The AI then analyzes the data to provide insights accompanied by charts and visual aids. This session illustrated practical applications of the AI Agent and discussed the evolving role of AI in product analytics.

Networking Opportunities

Beyond the presentations, the meetup facilitated networking among Amplitude users, enabling the exchange of ideas and experiences related to the real-world applications of product analytics. Attendees had the chance to share their challenges and the ingenious methods they've implemented in their organizations.

DearOne's Role in Amplifying Analytics

As a domestic partner of Amplitude, DearOne has been instrumental in supporting various companies such as LIFULL and ORBIS in their journey with Amplitude. They offer comprehensive training tailored to each phase of the analytics deployment process, going beyond mere implementation and analysis. The recent meetup is part of their ongoing commitment to fostering collaboration between users and sharing practical insights into effective utilization of analytics tools.

About Amplitude

Amplitude is a renowned behavior analytics tool with a strong client base, including major companies like IBM, Walmart, and PayPal, counting about 4,300 paid users worldwide. It enables seamless integration of online data from apps and websites, along with offline data from retail operations, making customer behavior analysis straightforward. The platform includes extensive pre-designed charts, allowing marketers and product managers to conduct intuitive data analysis without needing data scientists in-house. Recently, Amplitude received accolades in G2’s “Summer 2025 Report,” ranking first in multiple categories, including product analytics, and further recognized as a leader in Forrester’s reports.

Conclusion

The Amplitude Tokyo Meetup serves as a testament to the growing importance of product analytics in driving business success. With the rise of AI-enhanced tools and collaborative learning opportunities, professionals in the field are better equipped to navigate the complexities of data and improve their products. As DearOne continues to support Amplitude users, events like these will play a crucial role in maintaining a vibrant community focused on growth and innovation in product analytics. For more information on Amplitude and its offerings, visit Amplitude's Official Site.