#United States #New York #Flipp #Customer Journey #ABCS Insights

ABCS Insights Chosen as the Standard for Customer Journey Outcomes on Flipp

In a strategic partnership that promises to redefine the landscape of advertisement measurement, ABCS Insights has been established as the standard for evaluating customer journey outcomes within the Flipp application. This collaboration empowers brands and agencies with essential insights into what influences brand perception, purchase consideration, and additional sales generated through the Flipp platform.

Announced on March 17, 2026, the alliance allows Flipp to link campaign performance directly to tangible metrics such as brand impact and revenue increments. Leveraging ABCS Insights' sophisticated outcome measurement framework, the Flipp app now offers advertisers a comprehensive overview of advertising effectiveness across various stages—from initial awareness to final sales.

The Benefits of the ABCS Measurement Framework

In today’s competitive marketplace, advertisers seek reliable and consistent methodologies for gauging campaign performance. ABCS Insights delivers this through independent, third-party measurement, generating significant advantages for Flipp's users—including retailers, advertisers, and agency partners. The standardized framework offers analytical visibility on both national and retailer-specific levels, dissecting the customer purchase path in minute detail.

Notably, aggregated benchmarks from campaigns executed through the Flipp app reflect a remarkable median incremental sales uplift of 7.39%. Additionally, Flipp has achieved $3.88 in incremental return on ad spend and enhanced basket sizes by 1.39%. These figures exhibit the robust growth potential within Canadian campaigns utilizing the Flipp platform, marking an important milestone for retailers in terms of basket value and advertising return efficiency.

Amplifying Accountability

“Advertisers crave clarity and dependability in how performance is assessed and desire insights into effective contributors to campaign impact,” said Justin Abraham, Director of Marketing Science at Flipp. “By instituting a full-funnel measurement standard with ABCS, we are equipping our clients with heightened confidence in their data, allowing for smarter planning and optimization of their investments.”

The standardized framework not only connects campaign activities on the Flipp platform with retail purchase results but also allows advertisers to look into retailer-level performances. This granularity significantly improves campaign planning, budget distribution, and optimization strategies.

Blazing a Trail for Future Measurements

In an era where performance can be distinctly linked to measurable business outcomes, the partnership between Flipp and ABCS Insights sets a new accountability benchmark. Jerome Shimizu, CEO of ABCS Insights, noted, “By standardizing full-funnel measurement, Flipp is elevating expectations for accountability and furnishing its partners with insights that facilitate informed decisions, from enhancing customer consideration to driving incremental store visits and sales.”

This announcement signifies a continued phase of ABCS Insights’ expansion into the Canadian market, stepping forward with a robust suite of outcome-based measurement initiatives across various media channels.

About ABCS Insights

ABCS Insights stands as a leading measurement and analytics platform dedicated to illustrating how marketing and advertising influence real-world business outcomes. With foundations built on insights from extensive studies and real-time purchase data, it champions independent and outcome-focused measurements through varied channels and customer interaction stages. The objective is clear: to connect insights from consideration to purchase, guiding marketers in planning and optimizing their advertising strategies effectively.

About Flipp

On the other hand, Flipp has made its mark as a leading retail media and digital shopping platform, facilitating connections between millions of consumers and retailers through carefully curated digital flyers and promotions. Active across North America, Flipp collaborates with prominent retailers and consumer brands to enhance customer engagement, influence buying decisions, and deliver quantifiable sales outcomes, providing tools for driving traffic and increasing revenue for its partners.

For more information about this partnership and the frameworks involved, please visit our websites.