#Japan #Gong cha #Minato, Tokyo #Pink Shirt Day #GREAT Values

Promoting Happiness and Anti-Bullying Awareness

Gong Cha Japan, headquartered in Minato, Tokyo, has recently announced its support for Pink Shirt Day, a global movement advocating against bullying. Starting July 3, Gong Cha crew members across the nation will don pink uniforms as part of the 'Gong Cha Pink Shirt Action,' signaling a commitment to combat bullying.

Pink Shirt Day originated in Canada in 2007 and has since grown into a worldwide campaign, embraced by approximately 180 countries and regions. This movement encourages people to wear pink as a symbol of solidarity against bullying, and various organizations, schools, and municipalities in Japan are joining in to spread this important message.

Gong Cha is driven by its core values known as 'GREAT Values,' which encompass the principles of Genuineness, Respect, Empathy, Adventure, and Teamwork. These values align closely with the spirit of Pink Shirt Day, allowing Gong Cha to communicate a unified message of 'Embrace Differences, Enjoy Together' through the pink uniforms worn by its crew.

According to the Ministry of Education, Culture, Sports, Science and Technology, the number of bullying incidents in elementary, junior high, and high schools, including special support schools, has reached a record high of 732,568, marking a 7% increase from the previous year. This alarming statistic prompts Gong Cha to take action, especially considering that many students suffer from emotional distress when returning from summer break. Thus, Gong Cha will commence educational activities in July, aiming to highlight the importance of respecting individual differences and embracing one another's passions.

The Pink Shirt Day initiative will extend through September, where Gong Cha will further promote its message as 'GREAT Values Day.' This continuation is aimed at spreading awareness more broadly and reinforcing the commitment to create a safe, caring environment for all.

In line with its GREAT Values, Gong Cha endeavors to provide customers with a delightful tea experience that contributes to their daily happiness while striving to cultivate a new tea culture.

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Understanding GREAT Values

GREAT Values represent the key principles that Gong Cha holds dearly:

• - Genuine: Love individuality and passion.
• - Respect: Show mutual respect to one another.
• - Empathy: Listen to opinions and connect with others.
• - Adventure: Challenge boldly.
• - Teamwork: Collaborate and work together.

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About Gong Cha

Established on March 25, 2015, Gong Cha Japan is a global tea café chain that originated in Taiwan. With over 2,100 stores worldwide, it prides itself on using high-quality tea leaves and carefully controlling brewing temperatures and times to ensure an exceptional tea experience. Customers can enjoy a variety of premium tea menus, including popular milk teas, tailored to their preferences in a casual setting.

• - Company Name: Gong Cha Japan Co., Ltd.
• - CEO: Jun Tsuneda
• - Headquarters: 4-11-1 Shimbashi, Minato, Tokyo, A-PLACE Shimbashi 6F
• - Website: Gong Cha Japan