#Japan #Chuo, Tokyo #Plaza Create #DIY Craft Kits #Ashinaga Santa

Plaza Create Supports Single-Parent Families with DIY Craft Kits

In a commendable effort to assist single-parent families affected by recent disasters, Plaza Create, a subsidiary of Plaza Holdings based in Chuo, Tokyo, has donated about 9,000 units of its DIY craft kits, known as 'Tukurundesu®'. This initiative is part of the 'Ashinaga Santa X'mas Project 2025', aimed at providing support to families in need across the Hokuriku region, including Niigata, Toyama, Ishikawa, and Fukui.

CSR Activity Background: Continuous Support for Disaster-Affected Areas

The prolonged impact of the COVID-19 pandemic, along with rising prices and the aftermath of the 2024 Noto Peninsula Earthquake and heavy rain disasters, has increased economic and psychological difficulties for families in the Hokuriku area. Single-parent households often struggle significantly with expenses during the holiday season, limiting the opportunities for their children to experience joy and learning.

The Hokuriku Food Bank Promotion Council has been actively addressing this issue by focusing not just on food support but also on well-being through experiential activities. Their 'Ashinaga Santa X'mas Project' symbolizes this commitment, with plans to assist approximately 14,000 households in 2025. Plaza Create recognizes the importance of these efforts, contributing to the cause by providing experiential gifts that help create quality family time.

Donation Details: Bridging the Experience Gap with Craft Kits

The donated 'Tukurundesu®' craft kits are designed to foster creativity and concentration through enjoyable assembly experiences. These kits are not merely end products; they serve as tools for memorable family bonding moments. Plaza Create has contributed three different types of miniature house kits from the 'Tukurundesu®' series.



The objectives for these donations include:

• - Distribution as Christmas gifts.
• - Providing opportunities for experiences during the extended holiday season.

This initiative aims to bridge the experiential gap faced by many children, giving them much-needed joy and creativity during challenging times.

Comments from the Representative: Corporate Social Responsibility

Hayato Shintani, the president of Plaza Create, remarked, "Our aim in this support is to bring positive moments to the children and families in disaster-affected regions. We hope that our products help strengthen family bonds and create lasting memories for the children."

About the 'Ashinaga Santa X'mas Project'

The project, led by the Hokuriku Food Bank Promotion Council in collaboration with local governments, welfare councils, children’s dining facilities, and various organizations, seeks to provide broad support to children. This includes delivering whole cakes, new books, and experiential gifts, ensuring that children feel the support of society around them.

What is 'Tukurundesu®'?

'Tukurundesu®' is a DIY kit brand that has exceeded cumulative shipments of 3 million units, promoting the joy of crafting as a hobby. Offering products like miniature house kits that require no tools or glue for assembly, this brand encourages customization to make each creation unique and personal. Customers can follow the included Japanese instructions or customize their kits with paint or fabric to make one-of-a-kind designs.

For more information, visit the official website: Tukurundesu®

Company Overview of Plaza Create

• - Company Name: Plaza Create Co., Ltd.
• - Headquarters: 27F, Triton Square Office Tower X, 1-8-10 Harumi, Chuo, Tokyo, 104-6027, Japan
• - Representative: President Hayato Shintani
• - Business Activities: Photography, Video, and Communication Services
• - Website: Plaza Create

Plaza Create envisions creating a 'space for everyone', connecting people of all ages through beautiful experiences. They have also launched their own media platform, 'Magapla', found at Magapla.