#Japan #Tokyo #Digital Marketing #Value Design #Cashless Services

Value Design’s 20th Anniversary: A Journey of Innovation and Trust

In July 2026, Value Design, a subsidiary of Peikuraud Holdings and a pioneer in cashless service solutions in Japan, will proudly celebrate its 20th anniversary. Established in the heart of Tokyo, Value Design has played a significant role in shaping cashless payment strategies for various businesses across multiple industries, including retail, dining, and distribution.

With its annual transaction volume reaching an impressive 1.45 trillion yen, Value Design has carved out a niche as a leading company offering a wide range of customized payment solutions under the "独自Pay" (Unique Pay) service. Their platform empowers businesses to deploy their own branded payment systems, helping to drive the cashless movement while fostering customer retention and enhancing promotional strategies.

In addition to facilitating payment processing, Value Design provides extensive support for utilizing customer data and marketing, focusing on building lasting relationships between companies and their clients. This holistic approach not only addresses marketing challenges but also promotes solutions to broader societal issues.

The Commemorative 20th Anniversary Logo

The company has unveiled a new logo to commemorate its 20 years of achievement. This emblem symbolizes the solid foundation built over two decades, representing the trust, experience, and various challenges that have led to a flourishing of new value and ideas. It showcases a seed of innovation growing strong, signifying the company’s commitment to continued growth and evolution over the next 20 years.

Value Design aims to strengthen its role as a bridge connecting businesses to consumers, maximizing value for both parties. Their ongoing mission is to create new avenues of value that ultimately contribute positively to society.

Leadership Perspective by President Hidetoshi Hayashi

In a statement reflecting on the company’s progress, President Hidetoshi Hayashi expressed heartfelt gratitude to customers, partners, and all team members who have supported Value Design throughout its journey. He highlighted the company’s core mission: connecting businesses with consumers and enhancing their relationships through innovative technologies. Hayashi noted that while technology and infrastructure are critical, the essence lies in how these tools are deployed to create meaningful and impactful values in society.

Looking ahead, Value Design will continue to prioritize customer insights, collaborating with clients to deliver new values that resonate within the market. Hayashi reiterated their ambition to excel in cashless payments and marketing, pursuing a goal of becoming the top player in Asia in this domain. Their promise is to elevate both business growth and customer experience through the integration of cashless technology and tailored marketing solutions.

Company Overview

Founded in 2006 and headquartered in Tokyo (Tokyo Square Garden), Value Design operates as a wholly-owned subsidiary of Peikuraud Holdings. It specializes in offering innovative services in cashless payments and marketing strategies. Among its flagship offerings are:

• - Value Card: A cloud-based service for unique branded electronic money issuance.
• - Value Wallet: A proprietary app featuring unique Pay functions tailored for stores.
• - Value Gateway: A solution that connects with major QR code payment services.
• - Value Gift: A digital gift service allowing easy transfers via email and social media.

As Value Design celebrates this significant milestone, it remains committed to fostering innovation in the realm of cashless transactions and marketing. The company looks forward to a bright future, continuously striving to empower businesses and enhance consumer experiences.

For further details, visit Value Design’s official website.