#Japan #Tokyo #Coffee Business #Coffee Guide #Ichikawa Hirotomo

Introduction

In the ever-evolving world of coffee entrepreneurship, extensive experience can often be the key to opening doors to new opportunities. A seasoned coffee consultant with 15 years of roasting expertise, Hirotomo Ichikawa, has recently published a book titled "Know Nothing & Start a Side Business: Earn with Coffee and Aim for FIRE Living." This guide aims to assist individuals in navigating the complexities of starting a coffee-related business, leading to independent careers or even financial independence (FIRE). Published by Kaya Shobo on May 28, 2025, the book serves as a practical manual for aspiring coffee entrepreneurs.

Author's Background

Hirotomo Ichikawa is not just another coffee enthusiast; he is a specialist who has played an instrumental role in launching 17 cafes and coffee specialty stores during his career. He currently runs an online school focused on coffee shop startups, providing comprehensive consulting services from inception to operation. His aim is not only to share knowledge but also to actively support newcomers in their entrepreneurial journeys within the coffee sector. Furthermore, his latest venture, the self-roasting coffee shop "Omamiyama," opened in November 2024 near JR Koiwa Station in Tokyo. This establishment symbolizes Ichikawa’s dedication to quality and community engagement.

Key Features of the Book

1. The 1000-Hour Rule

One of the standout features of this book is its foundation on real-life experiences. Ichikawa shares the "1000-Hour Rule," illustrating how he earned his first ¥100,000 (approximately $900) within this timeframe of side business engagement. This practical approach offers readers a realistic timeline for establishing their ventures, distinguishing itself from traditional success literature.

2. Comprehensive Coverage of the Coffee Business

The guide thoroughly examines various ways to earn within the coffee industry—from starting as a side business to achieving independence. Drawing from his experience, Ichikawa provides detailed insights about different business models and modalities, making the transition from a hobbyist to a professional entrepreneur more attainable.

3. Overcoming Psychological Barriers

At the book's conclusion, readers will find a dialogue with Yukari Shironishi, a psychological counselor and host of the 4ness coping program. They explore psychological factors that hinder individuals from pursuing their entrepreneurial dreams and discuss actionable strategies for overcoming these hurdles.

4. Practical Insights and Know-How

The book is rich with actionable knowledge—covering topics such as managing social media, searching for rental spaces, and minimizing costs—all backed by Ichikawa's extensive experience in the field.

Industry Influence and Expected Outcomes

This book holds the potential to broaden participation in the coffee industry for newcomers. By illustrating a tangible pathway to entering the market, it encourages those considering coffee entrepreneurship as a side business, significantly lowering entry barriers to diverse talent inflow. Notably, Ichikawa's concept of "petit FIRE," emerges as a model for modern work-life balance, resonating with individuals looking for flexible work arrangements.

Overview of the Book

• - Title: "Know Nothing & Start a Side Business: Earn with Coffee and Aim for FIRE Living"
• - Author: Hirotomo Ichikawa
• - Publisher: Kaya Shobo
• - Release Date: May 28, 2025
• - Price: ¥1,500 (inclusive of tax: ¥1,650)
• - Availability: Online and physical bookstores, including Amazon.

The Omamiyama Coffee Shop: A Practical Application

The Omamiyama coffee shop, which embodies the principles discussed in the book, operates as an on-demand roasting outlet focused on local community engagement. Its approach serves a diverse age demographic and fosters a strong customer base. Sales data from the store is transparently shared through a dedicated YouTube channel, reinforcing the commitment to openness in business practices.

Online School: Coffee Shop Start-Up Division

Ichikawa runs the Coffee Shop Start-Up Division, offering regular seminars—both in-person and online. These sessions aim to equip prospective café owners with essential knowledge and skills, welcoming those who are merely contemplating but not yet ready to take action.

Future Plans for Ichikawa

Hirotomo Ichikawa envisions further contributions to the coffee industry through various initiatives, including:

• - Collaborating on shops with different industries
• - Monthly "Coffee Shop Start-Up Division" seminars
• - Reporting on domestic and international coffee shop inspections
• - Hosting varied seminars and workshops specifically tailored for coffee enthusiasts
• - Offering personalized consultancy for café and coffee shop openings

Contact Information

For more details, inquiries can be directed to:

• - Company: INDIGO COFFEE WORKS
• - Representative: Hirotomo Ichikawa
• - Website: afroaster.com
• - Physical Store: Omamiyama, 1-27-1 Nishikoiwa, Edogawa City, Tokyo

Media Inquiries

Media representatives interested in interviews or book reviews are encouraged to reach out for insights into the coffee industry's current dynamics and the entrepreneurial pathways leading to financial independence.