SV Labs Enhances Hot-Pour Manufacturing for Beauty Brands
SV Labs, a prominent manufacturer specializing in beauty and personal-care products, has unveiled an advanced, high-speed hot-pour manufacturing line at its Prescott, Wisconsin facility. This major development demonstrates the company’s commitment to meeting the increasing demand for efficient production capabilities in the North American market, allowing global brands to scale up and enter this lucrative space more effectively.
Meeting Market Demands
As the beauty and personal-care sector evolves, brands are increasingly pressed to adapt their manufacturing processes closer to the U.S. This shift is motivated by a desire to streamline logistics, lower lead times, and enhance cost-effectiveness. The deodorant and antiperspirant market alone was valued at $25 billion in 2023 and is projected to experience significant growth, with an 11% compound annual growth rate (CAGR) through 2028, according to Euromonitor International.
Today's consumers are looking for more than just basic odor protection; they desire products that emphasize skin health, utilize non-irritating ingredients, and offer cleaner formulations. Additionally, sustainability is a core factor for many shoppers today, prompting brands to seek out options like compostable, refillable packaging that resonates with eco-conscious values.
Advanced Capabilities of the New Line
SV Labs’ newly installed hot-pour line is specifically designed to address the evolving demands of both brands and consumers. Notable features of this state-of-the-art manufacturing line include:
- - High-speed throughput that facilitates national rollouts and efficient retail replenishment.
- - Top-fill and bottom-fill configurations that accommodate diverse packaging styles, from sculptural designs to ergonomic shapes.
- - Flexible fill weights and custom molds to allow brands to create unique product aesthetics and sensory experiences.
- - Custom heating and cooling capabilities for optimal finish quality.
- - Sustainability-friendly options that work with low-plastic, compostable materials.
This expansion not only boosts overall capacity but also enables existing lines to schedule faster production runs, supporting creative iterations and smallet-batch innovations that respond to market trends swiftly.
A Partner for Innovations
Graham Orriss, CEO of SV Labs, emphasized the company's role as a key partner for brands looking to develop and disrupt the market with innovative products. He stated, “Our customers are redefining categories with skin-conscious, clean, natural products in unique packaging that stands out on the shelf. This new line offers the speed, flexibility, and technical versatility to launch bold concepts effectively.”
SV Labs operates across four facilities in the U.S. and Canada, backed by an integrated supply chain that ensures seamless production transitions. While Prescott is the focal point for hot-pour technology, their Watsonville, California site also supports such manufacturing needs. This multi-site strategy allows companies to adapt manufacturing locations based on product specifications, timelines, and volume requirements.
Future Opportunities
Brands looking to accelerate from concept to market launch will find SV Labs to be a valuable partner in this journey. Their expanded capabilities empower brands to transition smoothly towards modern, sustainable forms of packaging without sacrificing quality. This enables businesses to elevate existing products while developing new offerings that resonate with evolving consumer expectations.
For those interested in discovering more about SV Labs and its innovative capabilities, the team will be available at Cosmoprof North America in Miami from January 26 to 28, 2026. Attendees are encouraged to explore new product formats and engage with SV Labs’ experts on product development and manufacturing solutions.
About SV Labs
Founded decades ago, SV Labs has grown into a reputable contract manufacturer of beauty and personal care products. They cater to a broad market, including emerging and established brands. They are known for their commitment to clean beauty practices and offer a comprehensive suite of services ranging from concept development to fulfillment. To learn more, visit
SV Labs Website.