#Japan #Tokyo #TabeChoku #Vivid Garden #Coupon Game

Introduction to 'TabeChoku Market'

A new and exciting feature has been introduced by Vivid Garden, the leading direct-to-consumer food marketplace in Japan, known for its focus on fresh and quality ingredients. On November 25, 2025, they officially launched the 'TabeChoku Market,' an engaging game designed to collect ingredients while earning coupons for discounts on their platform. As a part of the launch campaign, participants have the opportunity to win the prestigious 'Ohtani Rice,’ a gold award-winning rice, enhancing the incentive to join.

Overview of 'TabeChoku Market'

'TabeChoku Market' is a complimentary game feature embedded in the TabeChoku app. This interactive experience goes beyond simple coupon collecting by immersing users in an online farmers' market. Here are the key features:

1. Collect Ingredients for Coupons

Players can gather ingredients and earn stamps which translate into coupons. By completing various missions, they can obtain tickets to collect the ingredients. Once the gauge is full, stamps accumulate, and upon collecting all stamps, users can exchange them for discount coupons applicable on TabeChoku. Please note that membership registration and login are required to redeem coupons.

2. Ingredient Encyclopedia Feature

All gathered ingredients are saved in a virtual encyclopedia. Tapping on the illustrated ingredients provides direct access to the product list for purchase on TabeChoku’s online store. This bridges the gaming experience with actual shopping, showcasing seasonal and unique ingredients, thereby assisting users in their purchasing decisions.

3. Support Local Producers

There's a designated button to encourage users to engage with producers. By tapping this button, players can increase the amount of ingredients collected per session, allowing faster stamp accumulation, directly supporting local farmers.

4. Social Interaction Functionality

Players can greet their friends within the game, receiving additional rewards such as tickets. This creates a dynamic community where users can connect and share experiences through the game, enhancing their overall experience.

Launch Campaign for a Chance to Win!

To celebrate the launch of 'TabeChoku Market,' a special campaign will run from November 25, 2025, to December 7, 2025. Fifteen lucky participants will win 1.8 kg of 'Ohtani Rice,' recognized as the gold award winner at the 'TabeChoku Rice Grand Prix 2025.' Users can increase their chances of winning by inviting more friends to the platform, with a maximum of four entries possible per user.

Campaign Details

• - Period: November 25, 2025, 12:00 PM to December 7, 2025, 11:59 PM
• - Prize: 1.8 kg of Ohtani Rice (Gold Award)
• - Eligibility: Participants must complete registration, have at least one friend in 'TabeChoku Market,' and consent to the campaign terms.

Background of 'TabeChoku'

'TabeChoku' aims to facilitate direct purchases from passionate producers, promoting a unique experience akin to a farmers' market. The launch of 'TabeChoku Market' integrates gameplay to enrich the user experience by encouraging ingredient knowledge and fostering friendships within the app, effectively turning daily engagement into a habit.

Future Developments

Looking ahead, the company plans to continually update the collection of ingredients based on the seasons and periodically hold in-game campaigns to keep the user base engaged and excited about the platform. The feature is set to evolve alongside the needs of its community.

About Vivid Garden

Founded on November 29, 2016, Vivid Garden operates the acclaimed 'TabeChoku' platform, focusing on the direct procurement of food and flowers from producers across Japan. With over 1.2 million users and more than 11,000 registered producers, TabeChoku provides a wide assortment of high-quality products while facilitating direct communication between consumers and producers.

For more information, visit TabeChoku Official Site or follow them on Twitter and Instagram.