#USA #Austin #Bloom Nutrition #Bloom Pop #Healthy Soda

Bloom Nutrition Unveils Bloom Pop

In a groundbreaking move that challenges conventional soda beverages, Bloom Nutrition introduces Bloom Pop, a fun, flavorful, and functional soda that aims to redefine how consumers view soft drinks. On March 5, 2025, the brand announced this new product at the highly-anticipated Expo West, a leading natural products trade show. Set to hit shelves by Labor Day 2025, Bloom Pop will be available at major retailers across the nation, including Walmart. This whimsical beverage has only 20 calories and contains 4 grams of sugar or less, all while supporting gut health thanks to its scientifically-backed prebiotic.

Following the impressive success of Bloom Sparkling Energy, which quickly grew from a startup to a top player in the energy drink sector, Bloom Pop is positioned to capture a significant share of the healthy beverage market. With flavors like Shirley Temple, Raspberry Lemon, and Orange, the new soda promises to deliver satisfaction without sacrificing health benefits. The launch is predicated on the data suggesting that modern consumers crave better-for-you options without giving up on taste.

Mari Llewellyn, Co-Founder of Bloom Nutrition, stated, "At Bloom, we excel in reimagining wellness essentials through flavor and function. Bloom Pop addresses what our fans believe is lacking in the modern soda landscape—a truly tasty and functional option. We are dedicated to making it easier for everyone to bloom into their best selves."

CEO Greg LaVecchia emphasized that the brand is confident in Bloom Pop's potential to be a game-changer, akin to their previous product launches. He indicated that their strategy would mirror that of Bloom Sparkling Energy—prioritizing innovation along with distribution methods tailored to satisfy their consumer base.

As consumers increasingly prioritize health in their beverage choices, Bloom Pop seeks to offer a refreshing alternative, bridging the gap between indulgence and wellness. The product line is designed to align with Bloom Nutrition's overarching vision of promoting holistic health, complemented by their existing offerings such as Greens, Sparkling Energy drinks, and now, functional sodas.

The beverage industry is witnessing a paradigm shift towards functional drinks, which leaves Bloom Nutrition’s timing impeccable. Bloom Sparkling Energy saw unprecedented success with over 3 million cans sold within two and a half months of launch and quickly climbed to become one of the top energy drinks in the U.S., reflecting a booming market for health-conscious products. Bloom Nutrition’s trajectory showcases its strategic advantages: a growing brand identity and an engaged community, especially among Gen Z and millennials—the core demographics that resonate with their community-driven approach.

As noted by Doss Cunningham, Chairman and CEO of Nutrabolt, Bloom Pop epitomizes the innovative partnership vision between Nutrabolt and Bloom, solidifying their leadership status in the beverage category. The anticipated launch of Bloom Pop signifies not just a new product, but a significant step in fostering beneficial drinking habits among a diverse consumer base.

In summary, as the launch approaches, Bloom Nutrition is embracing its mission to provide enjoyable yet health-conscious options that empower consumers to thrive. Whether paired with a healthy breakfast or enjoyed as a midday refresher, Bloom Pop seeks to enhance the everyday wellness journey of its audience. For more information about Bloom Pop and to stay updated on its launch, visit bloomnu.com and follow their social media channels on Instagram and TikTok. The evolution in drinking habits begins with a single sip—are you ready to indulge in health?