#Japan #Tokyo #Kirin Ichiban #Shinichi Tsutsumi #Kento Kaku

The New Era of Beer: Kirin Ichiban Shibori®'s Latest TVCM

Kirin Beer Co., Ltd. is set to unveil its latest television commercial (TVCM) featuring actors Shinichi Tsutsumi and Kento Kaku, beginning April 21, 2025. The commercial includes two segments titled "Question to Tsutsumi" and "Question to Kaku," both lasting 30 seconds. This initiative underscores the essence of Kirin's beloved Ichiban Shibori® beer, echoing the sentiment, "Because you are here, it tastes better."

In this fresh approach, the commercial showcases abstract art related to beer as the background while both actors discuss their deep connections to Kirin Beer and their authentic perspectives on being involved with Ichiban Shibori®. The earnest expressions of their hopes, personal insights, and heartfelt dedication during the filming bring to life their appreciation for the brand and its values.

The Actors' Reflections

Tsutsumi shares a heartfelt moment when he recalls informing his late father, a Kirin enthusiast, about his involvement. "I believe he would be so happy for me, smiling down from above," he expresses warmly. Kaku, too, conveys his admiration for the brewing process of Ichiban Shibori® but notes that the depth of its quality is often overlooked in society.

Both actors stand out in their genuine engagement with Kirin Beer, imparting their feelings enriched by their roles as CM fixtures. Their sincere words portray an inspiring message, inviting audiences to connect with the brand on a deeper level.

Insights and Interviews

In a series of interviews, Tsutsumi and Kaku open up about their work on this project. Tsutsumi reflects on the unusual nature of expressing personal anecdotes during CM filming. "Typically, we stick to a script, but this was different. I felt it allowed my love for Kirin Beer to shine through, which was refreshing," he reveals humorously.

Kaku, meanwhile, emphasizes the significance of understanding the heart of a brand before taking on such roles. He states, "To convey the essence of Kirin, one must first immerse oneself in its philosophy and objectives. That understanding is crucial."

As they motivate others charting new paths, Tsutsumi encourages them not to shy away from challenges, reminding them that growth often follows facing such hurdles. "Advance steadily and remember to enjoy the journey, even if it feels daunting. I still learn something new every day, and that process brings me joy," he advises.

Kaku resonates with this sentiment, adding that every experience, whether success or failure, propels personal development. "Take those leaps of faith; experience is what truly matters. Embrace the uncertainties and challenges with confidence."

Behind the Scenes

The filming process was vividly described as using an elaborate setup with three cameras to capture each of their heartfelt exchanges from different angles. This allowed for an intimate portrayal of their stories and thoughts on Kirin Beer. Both Tsutsumi and Kaku focused on authenticity, using their genuine voices and body language to convey their messages passionately. It was a departure from traditional advertising, which typically leans on scripted narratives, fostering a more engaging and relatable presentation of the brand.

Ultimately, the new TVCM stands as a celebration of Kirin Ichiban Shibori® beer and the remarkable storytellers behind its ethos. As both actors branch into new ventures alongside this project, they embody the courage to step outside their comfort zones while reaffirming the timeless spirit of camaraderie inherent in sharing a good drink.

For anyone eager to witness the inspiring narratives and emotions behind Kirin Ichiban Shibori®, stay tuned for the debut of the new TVCM. Their collaboration signifies more than just a campaign; it represents a heartfelt call to embrace change and remember the importance of connection amidst life's challenges.