#USA #Northbrook #Barilla #snowfall #Lasagne

Barilla Embraces the Cozy Season with Pasta

As the weather turns chilly and cravings for comfort food heighten, Barilla has officially declared pasta as the quintessential dish for this cozy season. To mark this announcement, the world-renowned pasta producer is reintroducing the Barilla Snowfall, a limited-edition pasta shaped like snowflakes, and drawing attention to their beloved Lasagne. This initiative aims to resonate particularly with Gen Z, who are redefining the meaning of comfort in culinary traditions.

A recent survey conducted by Barilla reveals that a remarkable 80% of Gen Z respondents gravitate toward warm, hearty meals when seeking comfort, with 85% identifying pasta as their top choice for cozy dining. The same study highlights that 77% prefer smaller, relaxed gatherings at home over elaborate holiday celebrations, encapsulating the essence of togetherness with simple yet delicious meals. With a rich history of fostering connections through food over nearly 150 years, Barilla's goal this season is to help the younger generation elevate their small gatherings into memorable experiences.

Angie Cotter, U.S. Pasta Category Marketing Director at Barilla, expressed gratitude for the younger generation's influence, noting, “Gen Z is reshaping what it means to connect and celebrate. They find joy in slowing down and cooking at home, creating cozy moments with friends.” With the return of Snowfall pasta and a renewed emphasis on Lasagne, Barilla seeks to celebrate the warmth and creativity that this frosty season brings, simplifying the process for everyone to share meaningful meals.

To inspire home chefs, Barilla has collaborated with Gen Z culinary personalities, Alessandra Ciuffo and Keegan McManus, who will provide fresh interpretations of iconic recipes. Their suggestions aim to elevate traditional pasta dishes, making them appear both aesthetically pleasing and approachable for a casual dinner with friends. In alignment with Barilla's research, 70% of participants expressed a preference for potluck gatherings where everybody contributes a homemade dish instead of relying on catered food. This perfectly aligns with the perspective of nearly 80% of respondents who believe that staying in and cooking together feels more festive than dining out.

Barilla is responding to Gen Z’s new preferences, showcasing unique pasta shapes that appeal to their culinary curiosity. According to another survey, 54% of this demographic prefers to cook with unconventional pasta shapes, allowing for creative expression in the kitchen. The Snowfall shape adds an enchanting touch to winter dishes, harmonizing beautifully with rich sauces and seasonal ingredients. The Oven-Ready Lasagne offers the nostalgia of a traditional Italian dish with minimal preparation, eliminating the need for boiling and simplifying cleanup, and letting home cooks delve into the delightful flavors more swiftly. For those eager to experiment, the Wavy Lasagne serves as an ideal medium for exploring innovative, out-of-the-box recipes.

Seasonal Recipe Highlights:

• - Snowfall with Spicy Italian Sausage
• - Snowfall paired with Butternut Squash, Burrata, and Pistachio
• - Air Fryer Oven-Ready Lasagne
• - Three Layer Lasagne featuring Wavy Lasagne and Marinara Sauce

Whether it's a snowy night spent with companions or a peaceful dinner at home, Barilla provides the perfect ingredients to transform any meal into a celebratory feast. With 60% of Gen Z hosts attesting to cooking to forge significant memories, 'tis truly the season to gather around the table. From the whimsical Barilla Snowfall to the comforting embrace of Lasagne, there is a pasta choice ideal for every intimate gathering this season.

The Barilla Snowfall will be available through the holiday season from November to December while supplies last, and the Oven-Ready and Wavy Lasagne will be stocked year-round in retailers nationwide and on Amazon. Notably, Snowfall will debut in Canada for the first time, making this festive dish accessible across borders. To locate a store near you, visit the official Barilla website.