Coconala Turns Data Analysis into a Company-Wide Skill with Amplitude Implementation

Transforming Data Analysis at Coconala

Coconala, a leading skills marketplace platform in Japan, has taken a significant step towards optimizing user behavior analysis with the implementation of Amplitude, a sophisticated analytics tool. Supported by its parent company DearOne, Coconala aims to democratize data within its organization, empowering a larger segment of its team to engage with data analysis directly.

The Background of Amplitude’s Implementation

Coconala offers a platform where individuals can effortlessly buy and sell a wide range of skills and services, from graphic design to business consultations and even fortune-telling. Before introducing Amplitude, Coconala faced several challenges:

- Limited personnel focused on data analysis led to a bottleneck in decision-making processes.
- Requests for data extraction and sharing were time-consuming, which hampered timely decisions.
- Departments struggled to leverage data independently, making rapid improvements difficult.

Recognizing these obstacles, the decision was made to integrate Amplitude, which promised to enhance the organization’s data utilization framework, allowing for quicker decision-making and service enhancements.

The Impact of Implementing Amplitude

The results of adopting Amplitude were remarkable:

- Departments began to independently view and leverage data, significantly reducing frequency of analysis requests.
- The number of employees capable of continual data analysis has surged to 30%. This change drastically cut the average time for analysis tasks from a full week to just a matter of days, enhancing decision-making speed across the organization.
- The data analysis team has been freed from routine tasks, allowing them to concentrate on more strategic, proactive analysis initiatives.

For an in-depth look at how Amplitude was implemented at Coconala and the resulting benefits, please visit this article.

Insights from Coconala’s Marketing Director

Kota Shimizu, Marketing Director at Coconala, reflected on the critical need for data democratization within their teams. The pre-Amplitude phase involved significant time delays in addressing analysis requests from multiple departments.

With Amplitude, Shimizu notes, simple analyses can now be completed by team members on the ground, which has drastically improved response times. For instance, instead of a week spent on getting approval for an A/B testing hypothesis, team members can quickly implement changes with just a few clicks. He emphasizes that this empowerment of departmental staff to create their own segments and funnels is a significant shift towards a more data-driven culture within the company.

Shimizu acknowledges that while they are still in the process of linking data insights to strategic business outcomes, the current utilization of Amplitude's functionalities has already demonstrated substantial value, suggesting they would have otherwise needed a dedicated team of 5-6 data specialists to handle traditional analytics demands.

About Amplitude

Amplitude is a US-based behavioral analysis tool with a client roster boasting around 3,000 paid users including tech giants like IBM, Walmart, and PayPal. It seamlessly integrates online data from apps and websites with offline data from POS systems, facilitating comprehensive customer behavior analysis. The platform features a wide array of charts and visualizations that empower marketers and product managers to conduct intuitive and expedient data analysis, even without specialized data science expertise.

For more information on Amplitude, visit Amplitude's official page.

About DearOne

DearOne is a marketing-focused subsidiary of NTT Docomo that specializes in innovative business solutions. Their tools include ModuleApps2.0, which allows users to assemble official apps from a library of features, and ARUTANA, a retail media platform that supports widespread advertising across official app networks. Additionally, DearOne offers various marketing technology tools including CDP, analytics, and customer engagement solutions that aid in the growth of digital products like apps and e-commerce sites.