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Velo and McLaren Mastercard Formula 1: A Dream Competition for Racing Fans

In an exciting announcement for motorsport enthusiasts, Velo has partnered with the McLaren Mastercard Formula 1® team to launch a global competition inviting fans to share their wildest dreams related to auto racing. The initiative, titled 'Live Your Passion,' aims to celebrate the creativity and authenticity of the fan community by transforming their imaginative ideas into reality throughout the rest of the 2026 F1 season.

Calling All Fans

Starting today, adult fans of motorsport and Velo are encouraged to channel their most creative and original ideas into the competition. Whether it involves spending a night among historic cars in the famed McLaren Technology Centre, designing bespoke products, or enjoying dinner with McLaren CEO Zak Brown, no dream is too extravagant. This year’s competition is entirely centered on bringing fans' visions to life, placing their imaginations at the forefront of the action.

This initiative marks the continuation of 'Live Your Passion,' which debuted last year, showcasing Velo's commitment to providing more original experiences for motorsport aficionados. This community-centric approach not only enhances fan engagement but also cultivates deeper connections between fans and the team.

A Plea from the Stars

To kick off the exciting project, McLaren drivers Lando Norris and Oscar Piastri have put together a launch video encouraging fans to dream big and share their boldest ideas. The video is filled with nods to iconic Formula 1 moments and inside jokes that resonate with the fan base, challenging them to propose the experience they have always wanted to see come to life.

Throughout the season, Velo and McLaren have committed to making some of these fan dreams a reality, along with many surprises to reward their most loyal supporters. Lou McEwen, Marketing Director of McLaren Racing, highlighted the importance of fans in their operations, stating, "Our fans are the heart of McLaren Racing, and by collaborating with partners like Velo, we are continually seeking new ways to connect and engage them with the team. The previous season's 'Live Your Passion' campaign was an excellent example of this, and we are thrilled to extend it, offering unique experiences to our fans with the team."

The global competition is an exceptional opportunity for fans to communicate their desires within the realm of Formula 1. Malky Brown, Global Director of Alliances and Content at BAT, expressed excitement, stating, "We are giving fans a unique opportunity. Velo celebrates originality, and this competition is about allowing fans to tell their own stories. Share with us your craziest and most creative dream about McLaren on social media, and we could make it a reality!"

Celebrating Individuality and Passion

Through 'Live Your Passion,' Velo and McLaren are dedicated to supporting the fans who make motorsport possible, encouraging them to celebrate their passion, individuality, and creativity like never before. Fans can share their dream experiences by commenting on the launch video post on Velo’s Instagram page or by visiting the McLaren Racing website for further details about the innovative campaign and how to participate in this exciting chapter.

This competition is open only to individuals aged 18 and over. Please note that this product contains nicotine and is addictive. Terms and conditions apply, which can be found on Velo’s Instagram page. Velo has emerged as a leading global brand of nicotine pouches, recognized for promoting alternatives to traditional smoking and vaping.

As one of the icons of racing, McLaren Racing has a rich history, starting with founder Bruce McLaren in 1963. This team has not only participated in but has excelled in various motorsport disciplines, clinching numerous championships and accolades. Now, with the return of the 'Live Your Passion' campaign, both Velo and McLaren are set to enrich the fan experience in ways that inspire and engage the global motorsport community.