#Japan #Eco-Friendly #Osaka #ReWEAR #Fabric Care

ReWEAR Launches Revolutionary Cleaning Booster

In the landscape of eco-friendly and effective fabric care, ReWEAR, a pioneering brand under I-ne Co., Ltd., is set to launch its latest innovation, the "ReWEAR Cleaning Booster," on January 30, 2026. This product is not just another bleach; it aims to redefine the fabric care category by providing a powerful yet gentle solution for all types of clothing, including designer wear and baby clothes, ensuring they remain in pristine condition and last longer.

With a staggering 1 million units sold across various categories as of December 10, 2025, ReWEAR has quickly established itself as a household name. This success can be attributed to its commitment to sustainability and effective cleaning solutions that cater to modern-day clothing care challenges. The new Cleaning Booster promises to tackle stubborn stains while maintaining the integrity of fabrics, a major concern for consumers who fear that traditional bleach could damage their beloved garments.

Understanding the Need for a New Approach

In recent years, the number of dry cleaning establishments has declined, leading to a growing need for more sophisticated home laundry solutions. Statistics show that almost half of the consumers experience difficulties in removing yellowing or stains from garments, often resorting to discarding clothes instead of cleaning them. This dilemma—wanting to preserve fabric quality while achieving cleanliness—has prompted ReWEAR to create a groundbreaking product that offers powerful stain removal without the associated risks of conventional bleaching.

The Cleaning Booster features a unique blend of multi-enzymes and oxygen, which work synergistically to effectively break down tough stains while being safe for use on a variety of textiles. Specifically formulated with advanced enzymes sourced from Denmark, this product incorporates a technology that actively eliminates fuzz and pilling, enabling users to rejuvenate their favorite clothing items to appear as good as new.

Key Features of ReWEAR Cleaning Booster

1. Multi-Enzyme Action: The product's efficacy lies in its combination of four different enzymes—protease, lipase, amylase, and cellulase. These work together to break down different types of stains, promoting thorough cleaning without the risk of fabric damage. It is chlorine-free and gentle enough for colored garments and baby clothes.

2. Fuzz and Pilling Removal: By targeting damaged fibers, the Cleaning Booster is designed to enhance the appearance of garments by eliminating fuzz and pilling. This is achieved without compromising color vibrancy, ensuring clothing looks refreshed and maintains its original allure.

How to Use ReWEAR Cleaning Booster

The Cleaning Booster can be utilized in everyday laundry routines. For optimal results, it should be added directly to the wash drum before adding clothing and detergent. The recommended usage amounts vary based on washing machine types:

• - For top-loading machines: Use 10g for a water capacity of 30L, and 20g for 60L.
• - For front-loading machines: Use 10g for 4kg of clothes.

Additionally, for stubborn stains or particularly odorous garments, a soaking method is suggested, whereby the booster is dissolved in warm water before soaking the clothes.

Commitment to Sustainability

ReWEAR's commitment to sustainability extends beyond just the products it creates. The packaging is made from environmentally-friendly materials, reinforcing the brand's dedication to reducing textile waste and promoting long-lasting garment care, which ultimately supports the mitigation of clothing waste issues.

As part of their expansive range, the Cleaning Booster comes in two sizes: 400g for everyday use priced at 858 yen and a 700g refill option at 1,298 yen. Consumers can avail themselves of these innovative solutions through various online platforms, including the official ReWEAR store, Rakuten, and Amazon.

In conclusion, the ReWEAR Cleaning Booster is an exciting addition to the modern laundry room that not only cleans but revitalizes cherished clothing items, allowing users to celebrate their favorite pieces longer and more sustainably. With a growing emphasis on sustainability within the laundry sector, ReWEAR is at the forefront, ready to push the boundaries of traditional fabric care to new heights.